Build for the medium
Your listeners are hearing your message through music. Consider using music matching, moment, and moods to make your ads feel natural to the platform
Talk to your listeners
Ads that are personalised to the listener see higher engagement. Consider using a softer, more targeted approach to your messaging- “we know you love pop, why not check out the latest gigs in your area”
85% of Spotify users are listening via headphones, remember its more of a 1-1 conversation vs 1-many
Introduce yourself in the first 5 seconds
Take advantage of the first few seconds to disclose who you are and your purpose
ALWAYS include a call to action
We have seen ads with 2 CTAs performed x3 better than those with none
Don’t forget our clickable companion image
Match the CTA on your audio ad and use bright eye catching colours. Tell them to look and click!
Be clear and stay on point
Your message could get lost in an off topic skit, joke or testimonial making it tough for your listeners to connect to the brand
Communicate benefits
Talk about exclusives, sales or promotional codes in your creative
Keep a consistent tone and tempo
As a rule of thumb work to 55-95 words for a 30” ad
Use an influencer or celebrity, if possible
Not everyone can afford Morgan Freeman (if you can it wouldn’t hurt!)
Don’t use more voices than necessary
Multiple voices or sound bites are hard to follow
