Digital Audio
Listen Up Ireland – A Digital Audio Toolkit
Just under 8 in 10 adults (18+) in Ireland listen to Digital Audio in an average week – with weekly reach now at 3.06m adults.
This growth is also now being reflected in Digital Audio Adspend as Advertisers learn more and embrace this medium. IAB Ireland PWC Online Adspend reports that Digital Audio Spend has increased by 50% from 2021 to 2023 with €18m annual spend reported in 2023.
IAB Ireland’s Digital Audio Council
IAB Ireland’s Digital Audio Council has curated the content below to help you to boost the effectiveness of your digital audio activity. From a Glossary of key terms, to a deep-dive into the audio landscape in Ireland, and best practice guidelines on creative and media planning, we will continue to support the market here with great case studies and best practice learnings and insights.
Research and Insights
Digital Audio Media Landscape
Who's who in the Digital Audio Media Landscape in Ireland.
Planning and Buying Digital Audio
Support from our Council on planning and buying digital audio for best campaign effectiveness
The Power of Audio
The latest research on listenership plus a deep dive in to the unique benefits of Digital Audio.
Best Practice Creative Guidelines
There is no one-size-fits all approach to audio advertising creative. Check out some best practice guidelines here.
Glossary of key terms
The following glossary provides a brief definition of key terms and acronyms that are specific to Digital Audio.
Case Studies
We’ve pulled together examples of effective digital audio campaigns from across the industry to help you supercharge your digital advertising.
