- This event has passed.
Advertising Effectiveness and Cross-device Measurement Webinar – IAB Europe
June 13, 2016 @ 2:00 pm - 3:00 pm
IAB Europe Advertising Effectiveness and Cross-device Measurement – Research Awards Winners Webinar
Monday 13th June at 3pm CEST
Join this webinar to gain insight into best practice in advertising effectiveness and cross-device measurement.
This is the first of two webinars showcasing the winners of the IAB Europe 2016 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.
This complimentary live webinar will share winning case studies of the Brand Advertising Effectiveness, Digital Advertising Formats, Advertising Solutions and Audience Measurement categories. You will have the opportunity to learn about advertising effectiveness, mobile advertising effectiveness and cross-device measurement and planning for effective campaigns
The winning case studies to be presented are:
- Brand Advertising Effectiveness winner – Return on Inspiration: New World Content Marketing, Yahoo!
- Digital Advertising Formats winner – The Instagram Effect, Instagram / Facebook
- Advertising Solutions winner – Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign, United Internet Media
- Audience Measurement winner – Overnight™ – Revolution in Delivering Final and Complete Internet Audience Results, Gemius
After registering you will receive a confirmation email with information about joining the Webinar.
The webinar will start at 3pm CEST (2pm BST, 9am EST)
You can also register for the second Research Awards Webinar which will take place on Tuesday 5th July here.