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IAB Briefing: Get up to speed with Programmatic

October 10, 2017 @ 2:00 pm - 5:00 pm

IAB Ireland – Get up to speed with Programmatic


Programmatic is simply the use of automated processes and systems in the buying and selling of digital advertising inventory.   Ultimately programmatic is an efficient way to target audiences in a way that yields results for both Advertisers and Publishers alike.

This event is designed to demystify the phenomenon that is Programmatic and help those working in marketing and advertising to understand the opportunities and efficiencies automation offers.



2.15  Welcome & Introduction from Suzanne McElligott, CEO, IAB Ireland

2.20  Ben Staves, Head of Programmatic, Maximum Media Network
Demystifying Programmatic
Ben will start our event with explaining what Programmatic Advertising is, how does it work & how can it help your business.

2.35  Fabrizio Di Martino, Director Digital Marketing Europe for IHG (InterContinental Hotels Group)
Roadmap to a great programmatic strategy
Fabrizio will cover the key elements to consider when starting to work programmatically, from audiences to the selection of partners and technology, and will also consider brand safety, tracking, attribution, viewability challenges.

2.50  Gawain Owen, Digital Strategy Director, Jellyfish
The Golden rules of programmatic for brands
Gawain will share his golden rules for programmatic having worked both in brands and now in agency. Measurement and Attribution will be key to these rules and tips!

3.10 Comfort Break

3.20 Giorgio Vildacci, Product Marketing Manager EMEA, Quantcast
Finding the Balance
Giorgio will look at how brands can create a strategy which includes both long term (Brand) and short term (DR) results and finding the balance between the two.

3.40 Shasta Mir, Head of Programmatic, Independent News & Media
Local v Global trends

Shasta will share some trends, and having worked both in UK/ US and here in Ireland will share some insights to INM’s programmatic strategy and how they have started off in the programmatic sphere. Additional to this she will share any hurdles publishers may hit along the way.

4.00 Ian Maxwell, Co-Founder and CEO, Converge Digital and Chair of IAB Ireland’s Programmatic Council will chair a panel discussion and Q&A session where you can pose any questions you may have.

Panellists:  David Lenny, Amnet; Doug Farrell, DMG Media Ireland, Ronan O’Loughlin, Digitize


If you are a Marketer or Advertising professional looking to get up to speed with Programmatic, this briefing will tell you all you need to know. 

Book your place now!



Book to attend this briefing and receive a 20% discount off our next event IAB MoVi.  Discount code will be supplied with your e-ticket for this briefing. 


Gawain Owen, Digital Strategy Director, Jellyfish

Gawain has over 17 years of industry experience and is widely-recognised as a digital and programmatic thought leader.

At Jellyfish, Gawain works across the agency’s client base offering strategic digital support and consultancy to brands as they continue to transform for the digital age. Prior to Jellyfish, Gawain was Head of Programmatic at Nestlé and Diageo and has worked for a wide range of brands and publishers throughout his career.

Passionate about programmatic, Gawain was seen as an early advocate and thought leader when working brand side at Nestlé. Not shy of discussing topics such as transparency, tech ownership and operating models, Gawain often speaks at industry events and comments in the press.

Fabrizio Di Martino, Director Digital Marketing Europe for IHG (InterContinental Hotels Group)

Fabrizio Di Martino is the Director of Digital Marketing for Europe at InterContinental Hotels Group, a Global Hotel company with a strong presence in nearly 100 countries and territories around the world.

Prior to joining IHG’s Digital Team in 2012, he spent most of his time as Product Marketing Manager for Telefonica Digital, Technogym and Buongiorno where he has acquired more than 5 years’ experience on mobile applications in various areas.
He started his career with Microsoft, working for 3 years across Windows Mobile and Windows International divisions.

At IHG he is currently managing the Digital Marketing team, with the main focuses on driving Revenue and Brand Awareness for the IHG properties in Europe.





October 10, 2017
2:00 pm - 5:00 pm


Maeve O’Meara
+353 86 8522291
View Organizer Website


Chartered Accountants House
Pearse Street
Dublin , 2
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