A Better Digital World
Digital has come of age, and with this maturity comes the opportunity to ensure that we are creating, A Better Digital World for users, advertisers and for media owners.
The pace of digital innovation requires collaboration with advertising partners to best understand new opportunities and access their potential value in delivering marketing objectives. New technologies can empower organisations to re-imagine how they interact with consumers. Successful brands require rich insights and quality data along with the agility and flexibility to incorporate these into their marketing plans.
We will have a special focus on Digital Audio at the conference with brand new Irish Research conducted by Red C, and other contributions from Acast and AdsWizz putting the research in context and sharing their knowledge and tips for Brands around the Digital Audio Opportunity.
|8-9 am REGISTRATION|
|9am WELCOME & INTRODUCTION, Suzanne McElligott, CEO, IAB Ireland
Why Building a Better Digital World is our theme today. Sunanne will also present highlights from the IAB PwC Online Adspend Study for 2018.
|9.20 NEW IRISH RESEARCH: Listen Up Ireland, Mark Corrigan, Head of Client Strategy, Packed.House and Jimmy Larsen, Director, Red C Research
Brand new Irish Research on Digital Audio in Ireland, and the opportunity for Brands.
|9.40 PODCASTS: THE TEN COMMANDMENTS, Lisa Folkson, Account Director, Acast
In recent years, podcasts have exploded in popularity around the world. As one of the most proven effective ways to reach a consumer, why should brands and publishers make podcasts a focal part of their marketing strategy, and how do they best do this?
|10.00 CORE CONNECTED RESEARCH, Emer Lawn, Director, Mediaworks, Finian Murphy, Strategic Planner, Core Media|
|10.20 PANEL: A BETTER DIGITAL WORLD|
|MODERATED BY: Suzanne McElligott, CEO, IAB Ireland
Doug Farrell, Group Head of Digital, DMG Media Ireland
Ian Maxwell, COO & Co-Founder, Converge Digital
Steve Beckwith, Director of Business Development, AdsWizz
Viv Maher, Director of Digital, IPG MediaBrands
|11.00 Tea /Coffee Break|
|11.30 THE CONNECTED HOME AND THE FUTURE OF ADVERTISING, Nicola Spooner, VP Strategy, Unruly|
|11.50 GETTING THE RIGHT VOICE FOR YOUR BRAND, Mark James, Director, Wavemaker
New voice and assistant technologies promise new marketing horizons, but is that promise real? This presentation will look at the opportunities in Voice, and highlight the conversations that we need to be having, as well as some of the actions that we need to take now around voice marketing.
|12.10 LIDL CASE STUDY, Robert Sheehan, Media Manager, Lidl|
|2.30 A BETTER SOCIAL WORLD, Gerard Murnaghan / Joshua Sigler, Sprout Social|
|13.00 CONFERENCE CLOSE|
|If you are working in Advertising or Marketing, this is a must attend half day conference with the latest in best practise and innovations to create A Better Digital World and a stronger more dynamic Irish digital advertising industry.|