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IAB Connect 2019

April 5 @ 8:30 am - 1:00 pm

IAB Connect 2019

A Better Digital World
Digital has come of age, and with this maturity comes the opportunity to ensure that we are creating, A Better Digital World for users, advertisers and for media owners.

The pace of digital innovation requires collaboration with advertising partners to best understand new opportunities and access their potential value in delivering marketing objectives.  New technologies can empower organisations to re-imagine how they interact with consumers.   Successful brands require rich insights and quality data along with the agility and flexibility to incorporate these into their marketing plans.

We will have a special focus on Digital Audio at the conference with brand new Irish Research conducted by Red C, and other contributions from Acast and AdsWizz putting the research in context and sharing their knowledge and tips for Brands around the Digital Audio Opportunity.

AGENDA Announced:

8-9 am  REGISTRATION
9am       WELCOME & INTRODUCTION, Suzanne McElligott, CEO, IAB Ireland

Why Building a Better Digital World is our theme today.  Sunanne will also present highlights from the IAB PwC Online Adspend Study for 2018.

9.20       NEW IRISH RESEARCH: Listen Up Ireland, Mark Corrigan, Head of Client Strategy, Packed.House and Jimmy Larsen, Director, Red C Research

Brand new Irish Research on Digital Audio in Ireland, and the opportunity for Brands.   

9.40      PODCASTS: THE TEN COMMANDMENTS, Lisa Folkson, Account Director, Acast

In recent years, podcasts have exploded in popularity around the world. As one of the most proven effective ways to reach a consumer, why should brands and publishers make podcasts a focal part of their marketing strategy, and how do they best do this?

10.00     CORE CONNECTED RESEARCH,  Emer Lawn, Director, Mediaworks, Finian Murphy, Strategic Planner, Core Media
10.20      PANEL: A BETTER DIGITAL WORLD
MODERATED BY: Suzanne McElligott, CEO, IAB Ireland

Doug Farrell, Group Head of Digital, DMG Media Ireland

Ian Maxwell, COO & Co-Founder, Converge Digital

Steve Beckwith, Director of Business Development, AdsWizz

Viv Maher, Director of Digital, IPG MediaBrands

11.00     Tea /Coffee Break
11.30    THE CONNECTED HOME AND THE FUTURE OF ADVERTISING, Nicola Spooner, VP Strategy, Unruly
11.50     GETTING THE RIGHT VOICE FOR YOUR BRAND, Mark James, Director, Wavemaker

New voice and assistant technologies promise new marketing horizons, but is that promise real?  This presentation will look at the opportunities in Voice, and highlight the conversations that we need to be having, as well as some of the actions that we need to take now around voice marketing.

12.10     LIDL CASE STUDY, Robert Sheehan, Media Manager, Lidl
2.30     A BETTER SOCIAL WORLD, Gerard Murnaghan / Joshua Sigler, Sprout Social
13.00      CONFERENCE CLOSE
If you are working in Advertising or Marketing, this is a must attend half day conference with the latest in best practise and innovations to create A Better Digital World and a stronger more dynamic Irish digital advertising industry.

 

Details

Date:
April 5
Time:
8:30 am - 1:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

Guinness Storehouse
St. James Gate
Dublin, D8
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