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IAB Ireland Workshop: Applying Data Science to your Digital Marketing

March 21, 2019 @ 9:30 am - 4:30 pm

Data Science in Marketing

This one day workshop looks at the rapidly developing world of data science and the application of this discipline into marketing and advertising. We will consider how to build a strong foundation for your business, the benefits of employing a data science strategy and tactics, the people you require and the many applications of data science to marketing.

The workshop will demonstrate the application of data science with many case studies and business
examples. We will examine the application of these techniques to marketing analytics, statistical analysis, modelling, machine learning.

We welcome our workshop trainer Steve Thompson, along with Industry experts to present this workshop with plenty of time for Q&A’s related to your own Industry.


Session 1: Building a foundation

The evolution of data in marketing
The benefits of data analytics and data science
New skills, new people
Morning refreshments

Session 2: The application of data science to marketing

Key tactical uses of data science
Examining a range of techniques applicable to marketing and advertising
The importance of data and metrics

Session 3: Business case studies

The demonstration of data science in marketing and advertising
A look at case studies – from concept to live application and results
The impact of data science on ROAS (return on ad spend) and ROI (return on investment)

Session 4: Your business

An examination of business opportunities
A discussion on the wider opportunities for business growth
Examples of the latest application of data science in other industries

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March 21, 2019
9:30 am - 4:30 pm


Donna O’Connor


Ballsbridge Hotel (Mezzanine Suite)
Dublin, D4 Ireland
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