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IAB Ireland Workshop – Digital Innovations and Planning for the Future

February 27 @ 8:00 am - 12:30 pm

Digital Innovation and Planning for the Future

February 27, Mezzanine Suite, Ballsbridge Hotel

We welcome our workshop trainer, Diarmuid O’Riordan, and speakers from the industry to give a series of talks followed by Q&A sessions.

In this half day training session, you will learn:

  • Digital Audio Advertising: Podcast Advertising, Spotify, Total Audio Planning (FM + Digital), Voice Search, Alexa
  • Digital Out-of-Home: Dynamic Content, Reactive Messaging, Interactive, Day-parting
  • Gathering Insights: Practical guide to tools for campaign planning inc. Keyword Tools, Doubleclick (DV 360) Audience Insights, Facebook Audience Insights, Paid for tools
  • Dynamic Creative Optimisation: Programmatic Targeting, Creative Personalisation, Creative specifications, Best in class platforms

Book your place now below.Β  Enquiries to donna@iabireland.ie

 

Details

Date:
February 27
Time:
8:00 am - 12:30 pm

Organizer

Donna O’Connor
Phone:
086-8370577
Email:
donna@iabireland.ie

Venue

Ballsbridge Hotel (Mezzanine Suite)
Ballsbridge
Dublin, D4 Ireland
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