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IAB Ireland Workshop – Digital Innovations and Planning for the Future
February 27, 2019 @ 8:00 am - 12:30 pm
Digital Innovation and Planning for the Future
February 27, Mezzanine Suite, Ballsbridge Hotel
We welcome our workshop trainer, Diarmuid O’Riordan, and speakers from the industry to give a series of talks followed by Q&A sessions.
In this half day training session, you will learn:
- Digital Audio Advertising: Podcast Advertising, Spotify, Total Audio Planning (FM + Digital), Voice Search, Alexa
- Digital Out-of-Home: Dynamic Content, Reactive Messaging, Interactive, Day-parting
- Gathering Insights: Practical guide to tools for campaign planning inc. Keyword Tools, Doubleclick (DV 360) Audience Insights, Facebook Audience Insights, Paid for tools
- Dynamic Creative Optimisation: Programmatic Targeting, Creative Personalisation, Creative specifications, Best in class platforms
Book your place now below. Enquiries to donna@iabireland.ie