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IAB Europe Programmatic Library webinar: buy-side
March 16, 2016 @ 2:00 pm - 3:00 pm
Following on from the launch of the IAB Europe programmatic library which to illustrates good practice and aims to increase understanding, IAB Europe is hosting two webinars, one on the buy-side and one on the sell-side opportunities that programmatic offers. Drawing on some of the case studies within the library the webinars will showcase how programmatic works and how it can deliver on key objectives.