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IAB Ireland ‘Demystifying Programmatic’ A Workshop for Advertisers

September 25 @ 9:00 am - 12:00 pm

IAB Ireland Programmatic Experts will demystify Programmatic Advertising in this half day workshop specifically designed for Advertisers.

Reflecting the growing role of programmatic in digital advertising, this workshop will help brands to look behind the jargon and better understand the technologies at play in order to maximise the return of programmatic advertising in your marketing campaigns.

This workshop has been designed by experts from across the digital ecosystem. Our aim is to send you away comfortable with what programmatic is, how it works and how it can work for your campaigns and increase efficiency.

Topics covered will include:

– what is programmatic?
– how is an ad served in programmatic, what are the different technologies involved?
– how is data used to target audiences and create personalised ads?
– how are campaigns activated and optimised?
– the basics of measurement in programmatic campaigns a look at how various channels, including Display, Audio, Video, and digital out of home are approaching automation, and how they are using automation to increase efficiency and quality
– programmatic in practice – some examples of brands successfully using automation in their digital campaigns the right questions to ask your partners and agencies to be confident with your programmatic strategies.

Agenda, Guest Presenters and Booking details to follow shortly.

Note: IAB Ireland Brand Members get two places on IAB Ireland workshops for the price of one. To avail of this, please contact maeve@iabireland.ie


September 25
9:00 am - 12:00 pm


Maeve O’Meara
+353 86 8522291