IAB Ireland Workshop – Human v Machine

An IAB Ireland Workshop – May 29th, HuckleTree D2, 42 Pearse Street, The Academy, Dublin (9.30am – 4pm)

As the application of big data, data science, machine learning and other AI tools start to make an impact of the automation of decision-making in marketing and advertising, and psychologists, neuroscientists and behavioural economists gain greater understanding of human decision-making and what influences us, the IAB are running this one day learning experience to explore the spectrum of human and machine decision-making and the impact for marketing in the future.

This one day learning experience will give delegates the opportunity to design their own day.  Two workstreams will run in parallel, with four modules per workstream, and delegates can select their own agenda from the day, switching between workstreams as they gather the information that works for them.

Workstream One will consider the Machine:  The application of big data, data science, machine learning and other AI techniques to marketing and advertising. 

Workstream Two will consider the Human: This one day learning experience is designed to give delegates insight into the underlying neuroscience and psychology, systems thinking, biases and heuristics, decision-making behaviours, the principles of persuasion, and how these often irrational and instinctive human behaviours can be understood.

At the beginning and end of the day, we will gather together the experts involved in the workstreams to debate the issues surrounding these hot topics and how they can impact on your business, processes, products and people.

Enquiries to donna@iabireland.ie

About our Trainers:

Workstream One – Steve Thompson. Steve has expertise and experience in the digital industry spanning 20 years of media disruption and innovation. He specialises in talent development in digital publishing, marketing and advertising. His full bio can be seen here:  https://uk.linkedin.com/in/thompsondigital

Workstream Two – Richard Chataway. Richard is a highly experienced practitioner, speaker and writer on behavioural science in business (especially communications), the founder of the consultancy Communication Science Group and a board member of the Association for Business Psychology. His full bio can be seen here: https://uk.linkedin.com/in/richard-chataway-0722b026