Digital metrics and decision-making
An IAB Ireland Virtual Workshop, facilitated by Steve Thompson, Digital Consultant and Trainer.
Whether you’re working for an advertiser, an agency or a publisher, this two-hour virtual workshop will explore the latest views on digital marketing measurements and metrics:
ABOUT OUR TRAINER:
Steve Thompson is a highly regarded digital media professional with over 20 years experience of media disruption and innovation, He specialises in talent development in digital publishing, marketing and advertising.
Steve has worked with IABs in Ireland, UK, Romania and Europe for many years, and has an extensive client list from media owners, start-ups, professional bodies and trade organisations to niche publishers, job boards, and communication agencies.
Steve has worked with IAB Ireland since 2014, supporting a range of educational initiatives and programmes to advertising sales teams, commercial directors, product and brand marketers, and leadership teams. He has led our workshops on a variety of subjects including digital display advertising, content marketing, measurement and attribution, behavioural science, introductions to AI and data science in marketing, and has helped many ad sales professionals to successfully achieve their IAB Ad Sales certification.
He is currently Learning & Development Manager for the global youth marketing company, Student Beans.