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IAB Ireland Virtual Workshop – Here come Generation Z

April 2, 2020 @ 10:00 am - 12:00 pm

Here Come Generation Z

An IAB Ireland Virtual Workshop, facilitated by Steve Thompson, Digital Consultant and Trainer.

This two-hour virtual workshop will explore the latest research and insights into Gen Z (born 1995-2010).  Are we now over the millennial hype?  Is Gen Z the new generation of focus for marketers?

Whether you’re in-house, at an agency or a publisher, this course is great if you’re looking to understand and engage this highly perceptive generation.

  • This workshop explores the latest research into the behaviours of Gen Z and their views across a range of sectors and what they value from brands.
  • With youth culture and opinion evolving to be more diverse, inclusive, geo-politically sensitive, climate crisis aware, gender conscious, ethically driven, natively digital and consciously ad blocking, brands are under increasing pressure to remain relevant in this new decade. 
  • How can brands engage authentically online with this highly perceptive generation, and what do established brands need to do to build engagements and loyalty when they are bombarded with new entrants and disruptive technologies?
  • Marketing teams
  • Digital Sales teams
  • Agency teams



Steve Thompson is a highly regarded digital media professional with over 20 years experience of media disruption and innovation, He specialises in talent development in digital publishing, marketing and advertising.

Steve has worked with IABs in Ireland, UK, Romania and Europe for many years, and has an extensive client list from media owners, start-ups, professional bodies and trade organisations to niche publishers, job boards, and communication agencies.

Steve has worked with IAB Ireland since 2014, supporting a range of educational initiatives and programmes to advertising sales teams, commercial directors, product and brand marketers, and leadership teams.  He has led our workshops on a variety of subjects including digital display advertising, content marketing, measurement and attribution, behavioural science, introductions to AI and data science in marketing, and has helped many ad sales professionals to successfully achieve their IAB Ad Sales certification.

>He is currently Learning & Development Manager for the global youth marketing company, Student Beans.


April 2, 2020
10:00 am - 12:00 pm


Donna O’Connor


Zoom Webinar
Dublin, Ireland
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