Mobile Connect 2014 Event Resources:
Selection of Event Media Coverage:
To see a Twitter feed of the event tweets & coverage use #iabmobileconnect and @iabireland.
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EVENT VIDEO’s BELOW:
LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2014
Suzanne McElligott, CEO, IAB Ireland
IAB IRELAND MOBILE AUDIT – HOW MOBILE READY ARE IRISH ADVERTISERS?
Maeve O’Meara, Marketing Manager, IAB Ireland
MOBILE INNOVATION: CHANGES TO MEDIA CONSUMPTION THAT HAVE BEEN SPARKED BY MOBILE DEVICES
Jide Sobo, Head of Mobile, MEC UK
UNDERSTANDING THE MOBILE CONSUMER: INSIGHTS INTO IRELAND’S MOBILE MEDIA USAGE
Stuart Wilkinson, Head of Industry Relations EMEA, comScore
THE FUTURE OF MOBILE CONNECT
Fiona O’Carroll, Managing Director, Digital Independent News & Media
IAB IRELAND MOBILE RESEARCH AND CASE STUDYRichard Colwell, Chief Executive, RED C Research
MOBILIZING YOUR MARKETING – STORIES FROM SHAZAM
Sam Woods, Sales Director, Shazam
THE FUTURE OF CONTEXT IN THE PHYSICAL WORLD
Patrick Leddy, Founder & CEO, Pulsate
MOBILE CREATIVITY: WHAT WORKS AND HOW YOU CAN WIN
Jonathan Milne, General Manager, EMEA, Celtra
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