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Advanced Social Media Workshop
October 8, 2014 @ 9:00 am - 3:00 pm
LIMITED TO 20 PARTICIPANTS
The hot topic of Social Media will be addressed by IAB Ireland in a workshop for Marketing professionals with responsibility for Social Media within their organisations.
Steve Thompson will address questions such as the role of Social Media in Employer Branding and how it can improve key Customer Communication as well as taking attendees through a comprehensive overview of how to devise a successful Social Media strategy, Measure that success, and Manage your Social Media channels.
With Guest presentations from EightyTwenty, Facebook, Twitter and YouTube sharing real case studies and success stories, you will come away with a practical action plan for your Social Media strategy across the following business objectives:
– Customer Service
– Sales – online or in-store
– Awareness and Engagement
Guest presenters and topics:
James Carr, Client Solutions Manager, eCommerce, Facebook and Paul Condon, Client Solutions Manager, UK & Ireland, Facebook: Using Facebook to drive sales online and offline.
David Connor, Managing Director, EightyTwenty and Ewan Pettit, Head of Digital Strategy, EightyTwenty: The evolving Consumer Journey
This is a must attend event – if you’re a Brand or Marketing professional with responsibility for Social Media strategy in your organisation.