Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing
, IAB Europe is hosting a series of webinars that dive deeper into the topic
‘Building more meaningful consumer relationships with Online Native Advertising‘ webinar
Tuesday 7th February, 14.00
This webinar will provide insight into how native advertising enables both publishers and advertisers to build more meaningful consumer relationships. It will also outline the key stakeholders involved in native advertising and content marketing and their key roles and responsibilities.
- Eloise Smart, Global Director Brand Strategy, BBC Storyworks
- Libby Wright, Worldwide Content Lead, MediaCom