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The Secrets to Mobile Success (Invite-only)

April 28, 2016 @ 4:00 pm - 7:00 pm

The Secrets to Mobile SuccessPlease note: this event is INVITE ONLY

Mobile Adspend in Ireland is now at 40% of total digital spend (H1 2015).

The mobile revolution has completely changed the way people relate to brands – so how can a brand take advantage of Mobile.   We must constantly think of the end user and ensure that we are using the mobile platform in a creative and insightful way so as to the best mobile experience for users, advertisers and media owners.

IAB Ireland’s Mobile Council is running this event to share the latest on mobile trends, the latest IAB global actions to combat ad blocking, and an expert view on the Secrets to Mobile Success for your brand.

Jess Hickey, Chair IAB Mobile Council and COO, Entertainment Media

The importance of thinking creatively, the challenge of adblocking, a commitment from IAB and publisher members in particular to improve the user experience on mobile.

Ross Sheil, Head of Mobile, EMEA, Twitter

A look at the latesttrends, data, mobile journey, day in the life of a mobile user, how brands can interpret that journey for their own campaigns.

Rik Moore, Head of Mobile, Havas Media

The mobile user / customer view.  What works / doesn’t work / irritates / helps in my life.  Amazing mobile creative that works and resonates.  Can be mobile working with other media eg outdoor or TV etc.

Sarah McDevitt, Director, Radical

The Triangle of collaboration (Client, Creative Agency, Media Agency) that needs to be in place for amazing mobile comms.  How Insight makes mobile better and how those insights need to be shared in the ‘Triangle’.  Setting and measuring KPI’s.

We hope you’ll all join us for a drink afterwards, kindly provided by our host Twitter.



April 28, 2016
4:00 pm - 7:00 pm


Maeve O’Meara
+353 86 8522291
View Organizer Website


Twitter Offices
Townsend Street
Dublin 2, D2 Ireland
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