The shift to HTML5 – An IAB Ireland Briefing

The Shift to HTML5 – An IAB Ireland Briefing for publishers, agencies and brands

With the shift from flash to HTML5, we are holding this briefing for publishers, agencies and brands to help support the market in the transition.
We know the path to purchase is ever more multi-screen and HTML5 is seen as a mobile first development language which truly lends itself to creative development across devices.   This is great news for brands in that it should improve creative across devices and ensure less wastage therefore better ROI on campaigns.  Good news for all!

Agenda:

• Why go HTML5?

Denise Farrelly, Programmatic Specialist for EMEA, Google / Anna Yaschenko Brand Sales Activation Specialist. Google

Thomas Schoemaecker, Technical Solutions Consultant, Google / Fernando Morais, Technical Account Manager, Publisher & Distribution Solutions, Google

• What makes great ads!

David Rožac, Director of Platform Growth, Celtra Inc

• Panel Q&A

Chaired by Doug Farrell, Group Head of Digital, DMG Media Ireland and chair IAB Ireland’s Display Council

Hear from the expert speakers:

Denise Farrelly, Programmatic Specialist for EMEA, Google

Anna Yashchenko, Brand Sales Activation Specialist, Google

David Rožac, Director of Platform Growth, Celtra Inc

Thomas Schoemaecker, Technical Solutions Consultant, Google

Fernando Morais, Technical Account Manager, Publisher & Distribution Solutions, Google

Please book early to attend this briefing to avoid disappointment – there is a lot of interest in this topic.