This workshop from the IAB considers the booming use of video in the Irish media marketplace. This workshop will give delegates key insight into the use of video in the digital space, and how video can be used as part of an integrated, cross platform campaign.
With guest speakers from across the industry, this one-day IAB workshop will offer insights into the successful use of video.
1) The meteoric rise of digital video
Guest speaker: Mobile consumption of video content
2) Video fundamentals – Video advertising, short form content, long form content – Video ad formats – the guidelines
Guest speaker: The creative use of video – some digital case studies
3) Media buying and video distribution (distribution of video across digital media channels / the rise of programmatic video buying)
Guest speaker: Buying video advertising – a media buyers recommendations
4) Best practice – Planning a video campaign / The integration of VOD and TV Measurement – identifying key performance indicators
Guest speaker: Multi-channel use of video
Places are limited to 16 – book early to avoid disappointment. Enquiries to firstname.lastname@example.org
If you’re a Brand or Marketing Manager / Executive with looking to better understand and get more from your Search strategy, this is a must-attend workshop.
About the Trainer – Steve Thompson: Steve is an experienced digital media professional (working in the industry since 1996) with proven track record digital advertising, digital publishing, training, coaching, learning and development. He is also skilled in analytics, digital advertising technologies and practices, behavioural economics, data visualisation and infographics, learning theories, social media for business, online marketplace management. Steve specialises in the development of digital advertising revenues for publishers and other organisations through inspirational, practical and bespoke learning and development programmes. His clients include Haymarket, Incisive Media, Telegraph Media Group, Guardian Media Group, IAB Ireland & UK. Enhance Media, Content ETC, Hearst, IPC, UBM, GTI Media (targetjobs.co.uk), The Beans Group, William Reed, Trinity Mirror Digital Recruitment, Loot and a variety of other B2B and B2C publishers.