- This event has passed.
Workshop: Driving Digital Advertising ROI
November 12, 2018 @ 10:00 am - 4:00 pm
November 12th, Mezzanine, Ballsbridge Hotel
We welcome our workshop trainer, Steve Thompson, and speakers from the industry to give a series of talks followed by Q&A sessions.
Welcome and introductions
Session One: To buy or not to buy?
Do we think like Spock or Homer Simpson?
The latest in the science of consumer decision-making
The impact of behavioural science on digital marketing
Session Two: Getting cosy with the numbers
Understanding the power of data to improve ROAS
Guest Speaker: Accenture
Session Four: Measurement, machines and the mechanics
Establishing true ROI: avoiding the KPI bias and other measurement fallacies
The opportunity for people, artificial intelligence and machine learning in digital marketing
The future of planning, real-time advertising and optimisation
Enquiries to firstname.lastname@example.org