IAB CONNECT 2016 – Digital Revolution: the connected consumer
Was held on Thursday 14th April, 2016, Guinness Storehouse, Dublin 8. With 2016 a significant year in the history for Ireland, IAB Connect 2016 focused on the state of digital in Ireland and globally. In a consumer-centric world where consumers are always-on, the conference explored the exciting range of digital advertising game changers that are both disruptive and incredibly rewarding for brands.
IAB Connect 2016 – Speaker Presentations in PDF format
DIGITAL REVOLUTION: THE CONNECTED CONSUMER – LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR 2015 & UPDATE ON IAB GLOBAL & LOCAL 2016 INITIATIVES – Suzanne McElligott, CEO, IAB Ireland
Read the IAB PwC 2015 Adspend Study Press Release here.
View the IAB PwC 2015 Adspend Study Infographic.
DIGITAL STORYTELLING – STORIES THAT RESONATE – Brian Horgan, Development Director, Abbey Theatre
MOMENTS THAT MATTER – Mark James, Director, MEC
NATIVE: ONLINE ADVERTISING DONE PROPERLY? – Adam Foley, Commercial Strategy Director, Guardian Media
AN IRISH PROGRAMMATIC CASE STUDY FROM NESTLE – Philip McCabe, Country Brand Leader Nutrition & Digital Lead Nestle Ireland
THE E-COMMERCE REVOLUTION – THE OPPORTUNITIES OF DIGITAL FOR A LEAN START-UP ECOMMERCE PLATFORM – Jennie McGinn, CEO, OPSH
MAKING DATA WORK – CREATIVE MESSAGING AND ATTRIBUTION MODELS – Alex Timbs, Head of Data and Attribution, AOL
HOW TO STRIVE AND THRIVE IN THE AUDIO PROGRAMMATIC ECOSYSTEM – Benjamin Masse, Market Development & Product Strategy, Triton Digital
THE BRANDED CONTENT REVOLUTION – Trevor Daly, Director of Brand Strategy, MADE by Maximum Media
With thanks to our sponsors: