IAB CONNECT H2 2022 took place on 17th November 2022, at The Alex Hotel, Dublin.
Our theme was Designing our Digital Future. Scroll down to see our presenter decks below, and do get in touch with maeve@iabireland.ie if you have any other queries.
Presentations:
Better Marketing: Why Representation Matters
Jerry Daykin, VP, Head of Media, Beam Suntory
Meaningful Social Interactions – the case for driving engagement on Social
Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE
The MetaVerse – what is it and why does it matter for brands?
Stha Banks, Sales Manager, Global Business Group, UK & Ireland, Meta
Advertising Effectiveness in the Metaverse – Exploring the real effect of AR
Sarah Robson, Global Head of Advertising Effectiveness, On Device Research
Attention in Action –
including Irish Research commissioned by IAB Ireland on behalf of our publisher council, measuring Attention on ad campaigns placed on quality content sites
Mike Follett, Managing Director, Lumen Research
Harry Eustace, Effectiveness Director, OMD Ireland
Ad Net Zero – Advertising’s response to the Climate Emergency
