IAB Connect H2 Presentations

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IAB CONNECT H2 2022 took place on 17th November 2022, at The Alex Hotel, Dublin.

Our theme was Designing our Digital Future. Scroll down to see our presenter decks below, and do get in touch with maeve@iabireland.ie if you have any other queries.

Presentations:


Jerry Daykin, VP, Head of Media, Beam Suntory

Better Marketing: Why Representation Matters

Jerry Daykin, VP, Head of Media, Beam Suntory


Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE

Meaningful Social Interactions – the case for driving engagement on Social

Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE


Stha Banks, Sales Manager, Global Business Group, UK & Ireland, Meta

The MetaVerse – what is it and why does it matter for brands?

Stha Banks, Sales Manager, Global Business Group, UK & Ireland, Meta


Sarah Robson, Global Head of Advertising Effectiveness, On Device Research

Advertising Effectiveness in the Metaverse – Exploring the real effect of AR

Sarah Robson, Global Head of Advertising Effectiveness, On Device Research


Mike Follett, Managing Director, Lumen Research

Attention in Action

including Irish Research commissioned by IAB Ireland on behalf of our publisher council, measuring Attention on ad campaigns placed on quality content sites

Mike Follett, Managing Director, Lumen Research

Harry Eustace, Effectiveness Director, OMD Ireland

Harry Eustace, Effectiveness Director, OMD Ireland


Ad Net Zero – Advertising’s response to the Climate Emergency

Harry Eustace, Effectiveness Director, OMD Ireland

Elizabeth Sheehan, Chair of Ad Net Zero Ireland Council


Panel Discussion: Designing our Digital Future

Moderated by:

Suzanne McElligott, CEO, IAB Ireland

Panelists:

Jerry Daykin, VP, Head of Media, Beam Suntory

Jill Downey, Chief Sustainability & Sponsorship Officer, Core

Matt Mooney, Head of Marketing Transformation, AIB

Sarah Robson, Global Head of Advertising Effectiveness, On Device Research

Susan Daly, Strategy Director, OMD Ireland