IAB Ireland and Retail Ireland Skillnet hosted a Workshop to help retailers to develop effective strategies for Black Friday 2022.
Our expert speakers shared how Retailers can capitalise on this sales event and experience a positive boost in sales.
This very practical workshop, designed for Retailers of all sizes, was hosted on Zoom on Thursday 20th October 2022, from 10 – 11.30am.
Speakers & recorded presentations:
The Consumer Mood and why value and local is more important than ever
Sinead Mooney, MD, Red C
Ensure your Black Friday strategies build loyalty and encourage repeat purchases
Francis Lawler, Solutions Engineer, Sprout Social
Before, During and after Black Friday – strategies to stand out and win sales
Kate McCleery, Head of Sales Ireland, Large Customer Sales, Google
Partnering with local Publishers to stand out from the crowd
Hugh Crowther, Group Head of Agency, Reach plc