Capitalising on Black Friday Sales – Workshop Recordings

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IAB Ireland and Retail Ireland Skillnet hosted a Workshop to help retailers to develop effective strategies for Black Friday 2022.

Our expert speakers shared how Retailers can capitalise on this sales event and experience a positive boost in sales.

This very practical workshop, designed for Retailers of all sizes, was hosted on Zoom on Thursday 20th October 2022, from 10 – 11.30am.

Speakers & recorded presentations:

The Consumer Mood and why value and local is more important than ever

Sinead Mooney, MD, Red C


Ensure your Black Friday strategies build loyalty and encourage repeat purchases

Francis Lawler, Solutions Engineer, Sprout Social


Before, During and after Black Friday – strategies to stand out and win sales

Kate McCleery, Head of Sales Ireland, Large Customer Sales, Google


Partnering with local Publishers to stand out from the crowd

Hugh Crowther, Group Head of Agency, Reach plc