Brought to you by IAB Ireland in partnership with IBEC Experience Economy – streamed live on 29th and 30th May, 2024.
These workshops were designed specifically with the Experience Economy in mind. Our speakers, who are all practitioners in the digital advertising sector, provided an overview of the latest digital opportunities and innovations and their role in attracting and retaining customers.
Webinar 1 – Wednesday 29th May
Richard Colwell, CEO, Red C Research
Richard shared the latest insights from Red C on consumer confidence and sentiment, and how this information informs communications and advertising strategies. How can you stand out and capture consumer attention and ultimately attract new customers?
Meabh Connellan, Senior Director: Digital Strategy – Spark Foundry / Core
Meabh shared her vast experience working with clients on how to set measurable objectives and KPIs. She shared the steps to help you plan your digital advertising campaigns to achieve these objectives. Meabh also talked about the power of local partnerships and working with influencers / content creators.
View Recording for Webinar 1: Setting your objectives & planning your strategy
Webinar 2 – Thursday 30th May, 10-10.45am
Conor Rowland, Content Strategy Director, OMD Ireland
Conor shared a deep dive into Social Media. What are the big trends and insights to be aware of across the social media platforms? How can you be responsive to your audience, thereby driving engagement, loyalty and making the sale? What are the steps to a social media campaign that delivers for your business?
Lorna Tighe, Growth Account Manager, Google Customer Solutions,UK & Ireland
Lorna shared the latest insights on using Google Analytics (GA4) to understand how customers find and engage with your business. She also shared case studies from businesses who are using google products to attract customers and drive their businesses in this sector.
