IAB Ireland – A Briefing on Viewable Impressions

READ EVENT PRESS RELEASE & ACCESS PRESENTATION SLIDES HERE >>

Given the global focus on Viewable Impression (VI) definition, VI measurement and trading, IAB Ireland’s Display Council is hosting this briefing in order to facilitate a better understanding and discussion on this topic.

We recently ran a survey to gauge the understanding and usage of Viewable Impressions in the Irish Market – the results showed that VI is indeed gaining traction in the Irish market.

Key Findings:

• 45% of respondents recognized the global IAB definition of VI: 50% of an advertisement in view for a minimum of one second
• 66% said their own company was ready/somewhat ready to trade in VI
• 73% felt that their agency was somewhat ready/ready to trade in VI graphs

Read more about the survey results here

Agenda:

Registration / tea & coffee from 10.30 for 11am sharp start.

11am   An Overview of VI in the UK Market

Steve Chester, Director of Data and Industry Programmes, IAB UK

Richard Foan, Chair JICWEBS

11.20   VI Measurement – an overview from Vendors

Shane Mullane, Sales Director, Moat

John Dunne, Digital Consultant, FLE Marsh

Richard Goemaat, Senior Manager, comScore

11.50    Panel Discussion and Speaker Q&A

Chaired by Mark Gilleran, Sales Director, Yahoo and Chair IAB Ireland Display Council

The panel will comprise some of the previous speakers and will also incude Aoife Moran, MEC (representing IAPI) and Mark Brennan, AIB (representing AAI) 

PLEASE REGISTER TO ATTEND HERE >>  the room capacity is limited and we do expect this event to fill due to the interest in this area.