Gold Standard Brand Supporters

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Brand Supporters of IAB Ireland’s Gold Standard commit to working with Gold Standard-certified companies, platforms, publishers, agencies and adtech companies, this means:

  1. Minimising ad fraud by working with authorised sellers that are verified through the (app-) ads.txt and sellers.json initiatives 
  2. Prioritising TAG Brand Safety Certified Guidelines suppliers who have demonstrated they take steps to ensure brand safety and are minimising the risks of ad misplacement
  3. Never using unpopular and interruptive ad formats that are banned by the Coalition for Better Ads
  4. Prioritise working with companies that have implemented the Transparency & Consent Framework to help compliance with the GDPR and ePrivacy law

Enquiries to: maeve@iabireland.ie