Brand Supporters of IAB Ireland’s Gold Standard commit to working with Gold Standard-certified companies, platforms, publishers, agencies and adtech companies, this means:
- Minimising ad fraud by working with authorised sellers that are verified through the (app-) ads.txt and sellers.json initiatives
- Prioritising TAG Brand Safety Certified Guidelines suppliers who have demonstrated they take steps to ensure brand safety and are minimising the risks of ad misplacement
- Never using unpopular and interruptive ad formats that are banned by the Coalition for Better Ads
- Prioritise working with companies that have implemented the Transparency & Consent Framework to help compliance with the GDPR and ePrivacy law
Enquiries to: maeve@iabireland.ie
