IAB Connect 2021 – Event videos

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IAB Connect 2021

Purpose in a time of Change

2-4pm Thursday 15th April

One of the key predictions for 2021 as highlighted in our Digital Reboot Agency predictions webinar (January 27th) was the importance of Brand Purpose.  Brand’s values and business/eco practices are now key determinants in the path to purchase, in IAB Connect 2021, we explored how Irish advertisers are addressing this in their digital ad messaging.

Event Recordings will be added to this page shortly

Welcome & snapshot of the IAB Ireland/ PwC Online Adspend Study for 2020

Suzanne McElligott, CEO IAB Ireland

AIB – putting the Social back into Social Media

Cian Corbett, Digital and Innovation Marketing Manager, AIB

The future of business equality

Aisling Blake, Director Global Business Group, Facebook 

From Black Square to Commercial Imperative

Christopher Kenna, CEO & Founder, Brand Advance

Panel: The Gold Standard

Panel moderated by: Suzanne McElligott, CEO, IAB Ireland with panellists:

  • Jules Kendrick, MD, UK & Europe, Trustworthy Accountability Group (TAG)
  • Ryan Uhl, Brand Strategy Director, Mail Metro Media
  • Stevan Randjelovic, Director, Brand Safety and Digital Risk EMEA, Group M

Immersive is the new normal 

Monica Majumdar, Head of Strategy, Verizon UK 

Understand postpandemic traveller’s preferences to Restart Tourism 

Ruben López-Pulido, Director, Spanish Tourism Office

Andrés Mercader, Co-founder, Xeerpa