IAB Connect 2021
Purpose in a time of Change
2-4pm Thursday 15th April
One of the key predictions for 2021 as highlighted in our Digital Reboot Agency predictions webinar (January 27th) was the importance of Brand Purpose. Brand’s values and business/eco practices are now key determinants in the path to purchase, in IAB Connect 2021, we explored how Irish advertisers are addressing this in their digital ad messaging.
Event Recordings will be added to this page shortly
Welcome & snapshot of the IAB Ireland/ PwC Online Adspend Study for 2020
Suzanne McElligott, CEO IAB Ireland
AIB – putting the Social back into Social Media
Cian Corbett, Digital and Innovation Marketing Manager, AIB
The future of business equality
Aisling Blake, Director Global Business Group, Facebook
From Black Square to Commercial Imperative
Christopher Kenna, CEO & Founder, Brand Advance
Panel: The Gold Standard
Panel moderated by: Suzanne McElligott, CEO, IAB Ireland with panellists:
- Jules Kendrick, MD, UK & Europe, Trustworthy Accountability Group (TAG)
- Ryan Uhl, Brand Strategy Director, Mail Metro Media
- Stevan Randjelovic, Director, Brand Safety and Digital Risk EMEA, Group M
Immersive is the new normal
Monica Majumdar, Head of Strategy, Verizon UK
Understand postpandemic traveller’s preferences to Restart Tourism
Ruben López-Pulido, Director, Spanish Tourism Office
Andrés Mercader, Co-founder, Xeerpa
