The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda informed by IAB Ireland’s Brand Council priorities 2020/21.
Introduction by Suzanne McElligott
__________________________________________________________
How context impacts on Advertising response:
Shazia Ginai, CEO, Neuro-Insight
https://iabireland.ie/wp-content/uploads/2020/11/PDF/IAB_Connect_H2_Nov_2020.pdf
View Presentation on Vimeo here
__________________________________________________________
Listen Up Ireland 2020 – BRAND NEW IRISH DIGITAL AUDIO RESEARCH:
Sara Eslami, Associate Director, Red C Research
View Presentation on Vimeo here
__________________________________________________________
Making sense of the ‘messy middle’ of purchase decisions:
Jonny Protheroe, Google UK & Ireland’s Head of Market Insights
View Presentation on Vimeo here
__________________________________________________________
How to measure the effectiveness of your Digital Advertising:
Phil Sumner, VP Insights, Northern Europe, Teads
View Presentation on Vimeo here
__________________________________________________________
Panel: Engaging your consumers in a time of change
Moderated by: Emer Lawn, Managing Director, Starcom Ireland
Panelists: Helen Beecher, Head of Digital, OMD, Eoin Ó Súilleabháin, Head of Digital Marketing, Bord Gáis Energy, Shazia Ginai, CEO, Neuro-Insight, Jonny Protheroe, Head of Market Insights, Google UK & Ireland, Phil Sumner, VP Insights, Northern Europe, Teads
