IAB Ireland Publisher Members collaborate in a new Commercial Charter of Trading Standards

IAB Ireland press release

THURSDAY, JUNE 7TH, 2018

IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold in trading with digital advertising partners.

The 12 publishers who collaborated in the commercial charter are Distilled SCH, DMG Media, Entertainment.ie, Image, Independent News & Media, Journal Media, Landmark Digital, Maximum Media, Mirror Media, Sheology, Sky Media Ireland and The Irish Times.

The Commercial Charter highlights standards across digital advertising trading including User Acceptance, Viewability, Non-Human traffic and  Brand Safety. Protection of user’s privacy’s is a key element of the charter with the signed up publishers ensuring that use of user data is appropriate and controlled and that the data itself is kept secure.

Publishers who have signed up to the charter will display the identifying logo on their site as a badge of quality  and a commitment to transparency in their commercial transactions.

Commenting on the Commercial Charter Declan Fahy, Head of Digital Sales, INM said,“The standards agreed by the Publishers’ Commercial Charter provides the Irish advertising industry with trust and confidence in the trading practices observed by IAB Ireland publishers”.

Aidan O’Dwyer, Sales and Marketing Director, Journal Media added “ At a time of global uncertainty in respect of brand safety and ad delivery IAB Ireland publishers have prioritised the development of this commercial charter to  highlight the high standards and best practise observed in their services to trading partners”.

The IAB Ireland Publishers’ Commercial Charter is available here and is attached.

Ends

For further information please contact: Maeve O’Meara, Marketing Manager, IAB Ireland, 086 852 2291, maeve@iabireland.ie

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