83% of Irish Consumers have shopped online in the last 3 months 2 in 5 expect 24/7 Online Customer Service We have entered a new era of brand creation – one in which Direct Brands are forging strong customer relationships, winning meaningful marketing share, and reshaping the way startups and incumbents alike are taking consumer […]
Archive | Press Releases
IAB Ireland Publisher Members collaborate in a new Commercial Charter of Trading Standards
IAB Ireland press release THURSDAY, JUNE 7TH, 2018 IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold in trading with digital advertising partners. The 12 publishers who collaborated in the commercial charter are Distilled SCH, DMG Media, Entertainment.ie, Image, Independent News & Media, Journal Media, Landmark […]
IAB launches Global and Irish study looking at Live Streaming Video – June 2018
IAB Ireland press release THURSDAY, JUNE 14TH, 2018 IAB GLOBAL STUDY SHOWS THAT 68% OF IRISH CONSUMERS HAVE LIVE STREAMED VIDEO & 40% ARE LIVE STREAMING MORE NOW THAN A YEAR AGO 58% OF IRISH CONSUMERS WHO HAVE PREVIOUSLY LIVE STREAMED VIDEO PLAN TO WATCH THE 2018 FIFA WORLD CUP LIVE ONLINE More than two-thirds […]
Press Release Adspend 2017
Pictured at the launch of the IAB PwC Online Adspend study for 2017 at PwC, Dublin were (left to right): Suzanne McElligott, CEO, IAB Ireland, Shane Nolan, Chairman of IAB Ireland Board and Director of New Business Sales EMEA, Google, Dervla McCormack, Advisory Consulting Partner. PwC IAB Ireland press release Thursday 12th April 2018 Irish […]
Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats
IAB Ireland press release Thursday 22nd March 2018 Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats Aer Lingus, Bord Gáis Energy and Vhi Healthcare work with DMG Media Ireland and Journal Media to test the new formats with real campaigns The testing is supported […]
Research: IAB Ireland & Nielsen release latest Irish VOD research ‘The Power of VOD 4’
IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market • 74% of Irish Adults (16 +) have watched VOD in the last 6 months • Half of VOD viewers watch daily, rising to 3 in 4 amongst adults under 25. • 40% of VOD […]
Launch of European Viewability Certification Framework
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), today announces the launch of a comprehensive European Viewability Certification Framework. This […]
PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices […]
European Online Advertising continues double-digit growth and surpasses €40bn mark
Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]
PR: IAB Ireland Adspend Press Release 2016
Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today. Total Digital Adspend is now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, compared to 29% for 2015 Mobile adspend reaches €231m for the year ended 2016, […]
