Archive | Press Releases

Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study

IAB Ireland press release Friday, 24th April 2020 Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study published today. Total digital adspend was €673m reflecting year-on-year growth of 17% for 2019 Social and video drive online display advertising’s 30% growth to €326m in 2020 Search […]

Continue Reading 0

IAB Ireland Survey on impact of Covid-19 on the Digital Advertising Industry

IAB Ireland press release Wednesday, April 22nd 2020 IAB IRELAND SURVEY ON IMPACT OF COVID-19 ON THE DIGITAL ADVERTISING INDUSTRY IAB Ireland surveyed its members from across the digital advertising industry in respect of the impact of COVID-19 on the Irish digital advertising market. Participants included adtech companies, agencies, digital service providers,  networks, platforms and […]

Continue Reading 0

IAB Ireland Publisher Members report considerable uplift in traffic

IAB Ireland press release Friday, March 26th, 2020 IAB IRELAND PUBLISHER MEMBERS RESPONSE TO COVID-19 As recognised by our politicians and HSE leaders, quality content sites have never been more important as a source of authoritative information concerning the COVID-19 pandemic. IAB Ireland Publisher Council members have focused their resources on meeting the challenge of […]

Continue Reading 0

IAB Ireland update: Coronavirus – COVID-19

IAB Ireland is keeping a watching brief on Government / HSE guidelines in respect of the Coronavirus – COVID-19. We have postponed IAB Connect 2020 which was originally to take place on 2nd April – a new date in June will be provisionally confirmed shortly.   However, we are working as usual and will continue to engage […]

Continue Reading 0

IAB Ireland Board Statement in respect of Maximum Media incorrect reporting of audio stream audience numbers

IAB Ireland Statement Friday 6 December, 2020 As the trade organisation for digital advertising, IAB Ireland has been extremely concerned since learning of the incorrect reporting of audio stream audience numbers which has been the subject of recent reports involving Maximum Media. On learning of this incident, IAB Ireland issued a statement on November 15th […]

Continue Reading 0

IAB IRELAND RESPONSE TO ALLEGATIONS OF FRAUDULENT REPORTING OF DIGITAL BRANDED CONTENT

IAB Ireland Statement 15th November 2019 IAB Ireland is the trade organisation for digital advertising in Ireland and part of the global IAB network. IAB promotes the highest standards and best practice globally across its member companies from Publishers to Brands from Media agencies to Digital Service Vendors. IAB Ireland’s Publisher Council has developed a […]

Continue Reading 0

Using Digital Display to drive brand metrics

IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and by 38% in the general population 48% increase in Brand Consideration Brand Image metrics grew by 16% IAB Ireland’s Publisher Council partnered with Mindshare and client Chupi to run a digital […]

Continue Reading 0

IAB Europe & IAB Tech Lab releases TCF 2.0

IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their […]

Continue Reading 0

Listen Up Ireland – Digital Audio Research Ireland 2019

IAB Ireland’s Mobile and Audio Council commissioned Red C Research to conduct Research into the Digital Audio Opportunity in Ireland. The research sought to establish the usage of Digital Audio in Ireland across demographics, the channels used, time spent listening, devices used, time of day listening, content, activities whilst listening etc. Digital Audio is defined […]

Continue Reading 0