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Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study

IAB Ireland press release Friday, 24th April 2020 Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend...

IAB Ireland Survey on impact of Covid-19 on the Digital Advertising Industry

IAB Ireland press release Wednesday, April 22nd 2020 IAB IRELAND SURVEY ON IMPACT OF COVID-19 ON THE DIGITAL ADVERTISING INDUSTRY IAB Ireland surveyed its members from across...

IAB Ireland Publisher Members report considerable uplift in traffic

IAB Ireland press release Friday, March 26th, 2020 IAB IRELAND PUBLISHER MEMBERS RESPONSE TO COVID-19 As recognised by our politicians and HSE leaders, quality content sites have...

IAB Ireland update: Coronavirus – COVID-19

IAB Ireland is keeping a watching brief on Government / HSE guidelines in respect of the Coronavirus - COVID-19. We have postponed IAB Connect...

IAB Ireland Board Statement in respect of Maximum Media incorrect reporting of audio stream audience numbers

IAB Ireland Statement Friday 6 December, 2020 As the trade organisation for digital advertising, IAB Ireland has been extremely concerned since learning of the incorrect reporting...

IAB IRELAND RESPONSE TO ALLEGATIONS OF FRAUDULENT REPORTING OF DIGITAL BRANDED CONTENT

IAB Ireland Statement 15th November 2019 IAB Ireland is the trade organisation for digital advertising in Ireland and part of the global IAB...

Using Digital Display to drive brand metrics

IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and...

IAB Europe & IAB Tech Lab releases TCF 2.0

IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the...

IAB Europe launches Public Comment for GDPR TCF ver 2.0

IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, alongside the IAB Tech Lab, have today announced that...

Listen Up Ireland – Digital Audio Research Ireland 2019

IAB Ireland’s Mobile and Audio Council commissioned Red C Research to conduct Research into the Digital Audio Opportunity in Ireland. The research sought to establish...

IAB Ireland PwC Online Adspend Report 2018

IAB Ireland press release Thursday 4th April 2019 Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Adspend...

Brand new Irish research explores the digital savvy consumer & the opportunities for growth for brands

83% of Irish Consumers have shopped online in the last 3 months 2 in 5 expect 24/7 Online Customer Service We have entered a new era...
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