IAB Ireland press release
24 September 2021
The Gold Standard, which was developed by IAB UK, was adopted by IAB Ireland in February 2021. This set of digital advertising standards is recognised globally as a powerful initiative, which has evolved to keep pace with a fast changing industry and continues to adapt to help drive a healthy, sustainable digital advertising ecosystem.
The Gold Standard has four main aims:
- To uphold brand safety
- To tackle ad fraud
- to improve the digital advertising experience and
- to help compliance with the GDPR and ePrivacy law
In order to be Gold Standard certified, companies have to meet the compliance criteria relevant for their company type which include TAG (Trustworthy Accountability Group) Brand Safety certification, as well as providing detailed proofs of compliance across the other 3 IAB standards.
Reach plc joins DMG Media Ireland, News Ireland, Core, Google and Facebook in becoming Gold Standard certified in Ireland.
Dentsu Ireland, Group M Ireland, Havas Media Ireland, IPG Mediabrands Ireland, Mediahuis Ireland, OMG Ireland, Packed House, Quantcast, The Irish Times Group and Yahoo are also Gold Standard registered and working towards certification.
The support of brands is key to the Gold Standard with Aer Lingus, An Post, AIB, Laya Healthcare, Nissan and Vodafone leading the way as Brand Supporters committing to working with Gold Standard certified partners.
Suzanne McElligott, CEO, IAB Ireland said, “We are delighted that Reach plc is now Gold Standard certified in Ireland. The standards are a high bar and take a lot of work and commitment to achieve. The enthusiasm IAB Ireland’s members have shown in the adoption of the Gold Standard in Ireland proves the Irish industry’s desire and commitment to fight ad fraud, maximise brand safety, improve users’ experience and protect users’ privacy.”
Padraig Sugrue, who is Group Sales Director at Reach said: “Thanks to lots of hard work from our brand strategy and ad tech teams, we are delighted that all our sites have reached Gold Standard status. This is not only an important development in our digital acceleration strategy here at Reach but also, as a media owner, demonstrates to advertisers and agencies that we are doing our bit in creating a more responsible digital ad ecosystem that prioritises the user experience so that brands can confidently do digital advertising.”
More information on the Gold Standard in Ireland is available at iabireland.ie/goldstandard.