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PR: IAB Ireland Adspend Press Release 2016

Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today. Total Digital...

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe)...

IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report

  IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report July 2016 research for IAB Ireland, conducted by Red C shows lower figure for Ad...

PR: Value of Advertising study: Economic contribution of advertising in Europe

Advertising delivers powerful economic benefits across the EU The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to...

PR: Landmark Digital Adspend Report: Mobile Adspend overtakes Desktop for the first time

• Landmark Digital Adspend Report: Mobile Adspend overtakes Desktop for the first time • Reflecting growth of 67% year on year, Mobile Adspend reaches...

PR: Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Mobile display continues to outpace search and grew by an exponential 92.6% to...

PR: IAB Ireland welcomes the launch of Global Ad Coalition; Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, 2016 - Leading international...

Press Release: IAB Ireland announce the Inaugural Irish Digital Upfronts will take place on 4th October in the CCD, Dublin

IAB Digital Upfronts is a showcase event where agencies and advertisers can hear first about the forthcoming innovations and premium digital offerings for the...

Press Release: IAB Ireland & Nielsen release latest VOD research which confirms Video on Demand (VOD) viewing is entrenched in the market

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market 3 in 4 Irish Adults...

Press Release: Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Brussels, 8th June 2016 Reduction of media wastage and greater cost and trading efficiencies are identified as the biggest business impacts when investing in programmatic,...

Press release: European Online Advertising surpasses TV to record annual spend of €36.2bn

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to...

Digital Adspend hits high of €340m with 29% growth in 2015, IAB & PwC Adspend Study reveals

Digital Adspend hits high of €340m with 29% growth in 2015 Mobile advertising represents 41% of total digital spend with growth year-on-year of 78% Display advertising...
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