Data protection deal a setback for Europe – 16 December 2015
Archive | Press Releases
Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals
Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark H1 2015 report1. The report reveals that online advertising grew 9.7% on […]
Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports
Brussels, BELGIUM, November 25 – Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA)*. The figures are estimates published today in a study […]
Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m
Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m Mobile adspend is now 40% of total digital spend with growth year-on-year of 72% Native advertising has been broken out for the first time with a spend of €16m in H1 2015 (Jan to June 2015) The H1 […]
From Apps to Native – Mobilise Your Marketing Mix at IAB Ireland Mobile Connect 2015
IAB Ireland Press Release – IAB Mobile Connect 2015 – Final speaker line-up Wednesday 14th October 2015 FROM APPS TO NATIVE – MOBILISE YOUR MARKETING MIX AT IAB IRELAND MOBILE CONNECT 2015 IAB Ireland’s fourth annual mobile conference IAB Mobile Connect, takes place on the 29th October at the Guinness Storehouse, Dublin. […]
IAB launches initiatives to improve user ad experience
Press Release Thursday October 15th, 2015 IAB launches initiatives to improve user ad experience Today’s announcement of the launch by IAB US of the “L.E.A.N.” ads programme and the IAB Tech Lab, following on the heels of the recent IAB Global IAB Summit, is dramatic proof of the digital advertising industry’s determination to deal […]
Safe Harbour FAQs – IAB Europe, 13th October 2015
SAFE HARBOR FAQ’s – 13 OCTOBER 2015 On 6 October 2015, the Court of Justice of the European Union (“CJEU”) delivered its judgment in C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the U.S.-EU Safe Harbor Framework. These FAQ provide an overview of the implications of the Court’s decision, as well as offer guidance to companies […]
IAB Ireland represented on IAB EU Adblocking Taskforce
Following the recent IAB Global Summit in New York national IABs agreed to collaborate across continents in respect of a global strategy in response to ad blocking. IAB Europe has set up an Ad Blocking taskforce, Suzanne McElligott is a member of the taskforce and will report back via IAB Ireland on agreed actions across […]
‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe
Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace Report Captures Country-Specific Digital Video Ad Revenues, Wireless and Broadband Availabilities & More NEW YORK, NY (September 29, 2015) — The […]
IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment
Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5 Effectively in Display Ad Creative Serves as Critical Support to Newly Revised ‘IAB Display Creative Guidelines’ NEW YORK, NY (September 28, 2015) — Kicking off the 2015 IAB MIXX Conference, the IAB Technology […]
