IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market 3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched when “out & about” compared to just 47% last year Advertising acceptance in & around […]
Archive | Press Releases
Press Release: Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts
Brussels, 8th June 2016 Reduction of media wastage and greater cost and trading efficiencies are identified as the biggest business impacts when investing in programmatic, the second IAB Europe Attitudes towards Programmatic Advertising survey* reveals. Based on a survey of more than 900 advertisers, agencies and publishers from across 29 markets, the study provides clarity […]
Press release: European Online Advertising surpasses TV to record annual spend of €36.2bn
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – […]
Digital Adspend hits high of €340m with 29% growth in 2015, IAB & PwC Adspend Study reveals
Digital Adspend hits high of €340m with 29% growth in 2015 Mobile advertising represents 41% of total digital spend with growth year-on-year of 78% Display advertising growth of 38% is driven by Video on Demand, Social Media and Native. The 2015 IAB PwC Online Adspend Study records growth of 29% in the Irish digital advertising […]
Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement
MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in […]
Speakers & Theme Announced for IAB Connect 2016 – Press Release
Thursday 18th February 2016 In the midst of the Digital Revolution, it is time to stop and take stock. Join us at IAB Connect 2016 to explore the digital advertising opportunities for brands and how to engage with the Irish connected consumer. This very topical theme of ‘Digital Revolution: the connected consumer” will be […]
Data protection deal a setback for Europe
Data protection deal a setback for Europe – 16 December 2015
Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals
Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark H1 2015 report1. The report reveals that online advertising grew 9.7% on […]
Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports
Brussels, BELGIUM, November 25 – Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA)*. The figures are estimates published today in a study […]
Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m
Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m Mobile adspend is now 40% of total digital spend with growth year-on-year of 72% Native advertising has been broken out for the first time with a spend of €16m in H1 2015 (Jan to June 2015) The H1 […]
