• Landmark Digital Adspend Report: Mobile Adspend overtakes Desktop for the first time • Reflecting growth of 67% year on year, Mobile Adspend reaches...

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PR: Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

IabIreland - September 26, 2016 0

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Mobile display continues to outpace search and grew by an exponential 92.6% to...

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PR: IAB Ireland welcomes the launch of Global Ad Coalition; Online Media Leaders Join Forces to Improve Consumer Ad Experience

IabIreland - September 15, 2016 0

Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, 2016 - Leading international...

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Press Release: IAB Ireland announce the Inaugural Irish Digital Upfronts will take place on 4th October in the CCD, Dublin

IabIreland - July 4, 2016 0

IAB Digital Upfronts is a showcase event where agencies and advertisers can hear first about the forthcoming innovations and premium digital offerings for the...

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Press Release: IAB Ireland & Nielsen release latest VOD research which confirms Video on Demand (VOD) viewing is entrenched in the market

IabIreland - July 1, 2016 0

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market 3 in 4 Irish Adults...

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Press Release: Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

IabIreland - June 9, 2016 0

Brussels, 8th June 2016 Reduction of media wastage and greater cost and trading efficiencies are identified as the biggest business impacts when investing in programmatic,...

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Press release: European Online Advertising surpasses TV to record annual spend of €36.2bn

IabIreland - May 11, 2016 0

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to...

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Digital Adspend hits high of €340m with 29% growth in 2015, IAB & PwC Adspend Study reveals

IabIreland - April 13, 2016 0

Digital Adspend hits high of €340m with 29% growth in 2015 Mobile advertising represents 41% of total digital spend with growth year-on-year of 78% Display advertising...

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Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement

IabIreland - February 22, 2016 0

MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed...

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