IAB Ireland press release
Thursday 22nd March 2018
Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad...
IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market
• 74% of Irish Adults...
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive...
FOR IMMEDIATE RELEASE
IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released...
Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing...
Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today.
Total Digital...
The Coalition for Better Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe)...
IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report
July 2016 research for IAB Ireland, conducted by Red C shows lower figure for Ad...
Advertising delivers powerful economic benefits across the EU
The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to...
• Landmark Digital Adspend Report: Mobile Adspend overtakes Desktop for the first time
• Reflecting growth of 67% year on year, Mobile Adspend reaches...
Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015
Mobile display continues to outpace search and grew by an exponential 92.6% to...
Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards
COLOGNE, GERMANY (dmexco) - September 15, 2016 - Leading international...
