Home Press Releases

Press Releases

IAB Ireland Publisher Members collaborate in a new Commercial Charter of Trading Standards

IAB Ireland press release THURSDAY, JUNE 7TH, 2018 IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold...

IAB launches Global and Irish study looking at Live Streaming Video – June 2018

IAB Ireland press release THURSDAY, JUNE 14TH, 2018 IAB GLOBAL STUDY SHOWS THAT 68% OF IRISH CONSUMERS HAVE LIVE STREAMED VIDEO & 40% ARE LIVE STREAMING...

Press Release Adspend 2017

Pictured at the launch of the IAB PwC Online Adspend study for 2017  at PwC, Dublin were (left to right): Suzanne McElligott, CEO, IAB...

Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats

IAB Ireland press release Thursday 22nd March 2018 Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad...

Research: IAB Ireland & Nielsen release latest Irish VOD research ‘The Power of VOD 4’

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market •   74% of Irish Adults...

Launch of European Viewability Certification Framework

Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive...

PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released...

European Online Advertising continues double-digit growth and surpasses €40bn mark

Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing...

PR: IAB Ireland Adspend Press Release 2016

Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today. Total Digital...

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe)...

IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report

  IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report July 2016 research for IAB Ireland, conducted by Red C shows lower figure for Ad...

PR: Value of Advertising study: Economic contribution of advertising in Europe

Advertising delivers powerful economic benefits across the EU The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to...
- Advertisment -

Most Read