Archive | Press Releases

Press release: European Online Advertising surpasses TV to record annual spend of €36.2bn

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – […]

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Digital Adspend hits high of €340m with 29% growth in 2015, IAB & PwC Adspend Study reveals

Digital Adspend hits high of €340m with 29% growth in 2015 Mobile advertising represents 41% of total digital spend with growth year-on-year of 78% Display advertising growth of 38% is driven by Video on Demand, Social Media and Native. The 2015 IAB PwC Online Adspend Study records growth of 29% in the Irish digital advertising […]

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Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement

MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in […]

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Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark H1 2015 report1. The report reveals that online advertising grew 9.7% on […]

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Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports

Brussels, BELGIUM, November 25 – Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half.  It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA)*. The figures are estimates published today in a study […]

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From Apps to Native – Mobilise Your Marketing Mix at IAB Ireland Mobile Connect 2015

IAB Ireland Press Release – IAB Mobile Connect 2015 – Final speaker line-up   Wednesday 14th October 2015   FROM APPS TO NATIVE – MOBILISE YOUR MARKETING MIX AT IAB IRELAND MOBILE CONNECT 2015   IAB Ireland’s fourth annual mobile conference IAB Mobile Connect, takes place on the 29th October at the Guinness Storehouse, Dublin.   […]

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