IAB Ireland press release Thursday 22nd March 2018 Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats Aer Lingus, Bord Gáis Energy and Vhi Healthcare work with DMG Media Ireland and Journal Media to test the new formats with real campaigns The testing is supported […]
Archive | Press Releases
Research: IAB Ireland & Nielsen release latest Irish VOD research ‘The Power of VOD 4’
IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market • 74% of Irish Adults (16 +) have watched VOD in the last 6 months • Half of VOD viewers watch daily, rising to 3 in 4 amongst adults under 25. • 40% of VOD […]
Launch of European Viewability Certification Framework
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), today announces the launch of a comprehensive European Viewability Certification Framework. This […]
PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices […]
European Online Advertising continues double-digit growth and surpasses €40bn mark
Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]
PR: IAB Ireland Adspend Press Release 2016
Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today. Total Digital Adspend is now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, compared to 29% for 2015 Mobile adspend reaches €231m for the year ended 2016, […]
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
The Coalition for Better Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe) has defined the most objectionable Ad Experiences. More than 25,000 consumers in the research comparatively ranked different ad experiences presented to them when they read online articles. You can view examples […]
IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report
IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report July 2016 research for IAB Ireland, conducted by Red C shows lower figure for Ad Blocking in Ireland and shows users are receptive to ‘Turn off Ad Blocker notices’ IAB Ireland is playing a key role in 3 global IAB initiatives, which are designed […]
PR: Value of Advertising study: Economic contribution of advertising in Europe
Advertising delivers powerful economic benefits across the EU The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU. The report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services Using […]
PR: Landmark Digital Adspend Report: Mobile Adspend overtakes Desktop for the first time
• Landmark Digital Adspend Report: Mobile Adspend overtakes Desktop for the first time • Reflecting growth of 67% year on year, Mobile Adspend reaches €108.5m in H1 2016 (Jan to June) • Total Digital Adspend is now at a record high of €216m for a half year, with 33% growth year-on-year The H1 2016 IAB […]
