IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework
IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF).
The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their compliance obligations under the GDPR and ePrivacy Directive. This second version follows a 12-month review period which has included market feedback from all sectors of the digital advertising industry, notably publishers, and nine meetings with Data Protection Authorities (DPAs) throughout Europe.
TCF v2.0 continues to support the overall drive of the TCF to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation.
The TCF Steering Group (SG) was tasked with drafting the new Policy documents and engaging with the IAB Tech Lab, which managed the technical specifications. With participation from 10 National IABs and 55 organisations, and EU-level associations, publishers, media owners, technology providers, and media agencies, the SG enabled an inclusive, fair and consensus-based participation of stakeholders to deliver the vision.
Suzanne McElligott, CEO, IAB Ireland welcomed the launch of version 2 of the TCF: ‘The Transparency and Consent Framework was developed by the digital advertising industry to assist its complex value chain to manage the industry’s regulatory obligations. TCF v2.0 reflects a 12 month review period with widespread consultation across the industry and is informed by feedback received by many DPAs across Europe. IAB Europe and IAB Tech Lab as well as representatives from leading Publishers, Vendors, National IABS and Trade organisations have collaborated in the design of Version 2 of the framework. As a board member of IAB Europe and a member of the TCF Steering Group I would like to thank my colleagues at IAB Europe, IAB Tech Lab and fellow members of the TCF SG for all their input in delivery of TCF v2.0.’
Under TCF v2.0, not only can consumers grant or withhold consent but they can also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and how vendors may use certain features of data processing (for example, the use of precise geolocation).
Publishers employing TCF v2.0 gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners. New publisher functionality allows them to restrict the purposes for which personal data is processed by vendors on a publisher’s website on a per-vendor basis.
As businesses adopt the new updates, the TCF v2.0 will operate in market alongside TCF 1.0 through to the close of Q1 2020. This will provide publisher websites and Consent Management Platforms (CMPs) with an appropriate timeframe in which to adopt TCF v2.0. It also provides the vendors they work with sufficient time to develop and implement the code needed to adhere to the protocol of TCF v2.0.
FAQs – Read the full FAQs to see all the latest updates in TCF v2.0 and how they benefit the different stakeholder groups.
Want to get up to speed quickly on the TCF? Featuring members of the TCF Steering Committee, they provide digestible updates on the latest version. Watch the videos below.
- CMPs/Vendors – 4 September at 4-5.10pm Irish Time – Register here
- Agencies/Advertisers – 5 September at 3-4.10pm Irish Time – Register here
- Publishers – 6 September at 3-4.10 pm Irish Times – Register here
For further information, please visit IAB Europe’s website at this link.