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From Apps to Native – Mobilise Your Marketing Mix at IAB Ireland Mobile Connect 2015

IAB Ireland Press Release – IAB Mobile Connect 2015 - Final speaker line-up   Wednesday 14th October 2015   FROM APPS TO NATIVE – MOBILISE YOUR MARKETING MIX AT...

IAB launches initiatives to improve user ad experience

Press Release   Thursday October 15th, 2015  IAB launches initiatives to improve user ad experience   Today’s announcement of the launch by IAB US of the “L.E.A.N.” ads programme and...

Safe Harbour FAQs – IAB Europe, 13th October 2015

SAFE HARBOR FAQ’s - 13 OCTOBER 2015 On 6 October 2015, the Court of Justice of the European Union (“CJEU”) delivered its judgment in C-362/14 Maximilian...

IAB Ireland represented on IAB EU Adblocking Taskforce

Following the recent IAB Global Summit in New York  national IABs agreed to collaborate across continents in respect of a global strategy in response...

‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe

Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile &...

IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment

Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5...

IAB USA launch an “Ad Blocking Hub” resource

IAB US have launched an "Ad Blocking Hub" which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What...

European Programmatic Market increases 70.5% to €3.65bn in 2014 according to latest IAB Europe research

Research extends to include programmatic mobile and video both showing triple digit growth Cologne, 16 September 2014 – At dmexco 2015 today, IAB Europe announced that...

IAB Ireland CEO, Suzanne McElligott joins the board of IAB Europe

IAB Ireland Press Release - Wednesday 16September, 2015 Suzanne McElligott, CEO, IAB Ireland has been appointed a director of the pan European trade organisation, IAB...

Pigsback.com join IAB Ireland as members

Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward's brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has...

New ASAI Advertising Code – Information Sessions

Read the Press Release from the ASAI on the 7th Edition of the new ASAI code which comes into affect on 1st March 2016. The new...

Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014

13th August, 2015 - IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile...
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IAB Connect H2 2020 – Presentations

The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda...

Listen Up Ireland 2020 – Research on the Irish Digital Audio Landscape

IAB Ireland press release Thursday November 5th, 2020 IAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across...

Brand Priorities inform the agenda for IABConnect H2 Webinar Nov 5th

IAB Ireland press release Thursday,  22nd November, 2020 Brand Priorities inform the agenda for IAB Connect H2 Webinar Nov 5th The theme for Connect H2, IAB Ireland’s...

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