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Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports

Brussels, BELGIUM, November 25 - Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half.  It...

Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m

Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m Mobile adspend is now 40% of total digital...

From Apps to Native – Mobilise Your Marketing Mix at IAB Ireland Mobile Connect 2015

IAB Ireland Press Release – IAB Mobile Connect 2015 - Final speaker line-up   Wednesday 14th October 2015   FROM APPS TO NATIVE – MOBILISE YOUR MARKETING MIX AT...

IAB launches initiatives to improve user ad experience

Press Release   Thursday October 15th, 2015  IAB launches initiatives to improve user ad experience   Today’s announcement of the launch by IAB US of the “L.E.A.N.” ads programme and...

Safe Harbour FAQs – IAB Europe, 13th October 2015

SAFE HARBOR FAQ’s - 13 OCTOBER 2015 On 6 October 2015, the Court of Justice of the European Union (“CJEU”) delivered its judgment in C-362/14 Maximilian...

IAB Ireland represented on IAB EU Adblocking Taskforce

Following the recent IAB Global Summit in New York  national IABs agreed to collaborate across continents in respect of a global strategy in response...

‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe

Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile &...

IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment

Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5...

IAB USA launch an “Ad Blocking Hub” resource

IAB US have launched an "Ad Blocking Hub" which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What...

European Programmatic Market increases 70.5% to €3.65bn in 2014 according to latest IAB Europe research

Research extends to include programmatic mobile and video both showing triple digit growth Cologne, 16 September 2014 – At dmexco 2015 today, IAB Europe announced that...

IAB Ireland CEO, Suzanne McElligott joins the board of IAB Europe

IAB Ireland Press Release - Wednesday 16September, 2015 Suzanne McElligott, CEO, IAB Ireland has been appointed a director of the pan European trade organisation, IAB...

Pigsback.com join IAB Ireland as members

Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward's brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has...
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