Following the recent IAB Global Summit in New York national IABs agreed to collaborate across continents in respect of a global strategy in response to ad blocking. IAB Europe has set up an Ad Blocking taskforce, Suzanne McElligott is a member of the taskforce and will report back via IAB Ireland on agreed actions across […]
Archive | Press Releases
‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe
Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace Report Captures Country-Specific Digital Video Ad Revenues, Wireless and Broadband Availabilities & More NEW YORK, NY (September 29, 2015) — The […]
IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment
Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5 Effectively in Display Ad Creative Serves as Critical Support to Newly Revised ‘IAB Display Creative Guidelines’ NEW YORK, NY (September 28, 2015) — Kicking off the 2015 IAB MIXX Conference, the IAB Technology […]
IAB USA launch an “Ad Blocking Hub” resource
IAB US have launched an “Ad Blocking Hub” which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What is Ad Blocking? Technologies that consumers are using to prevent the download or display of advertising. Ad blockers exist for most desktop web browsers and are now beginning to impact mobile […]
European Programmatic Market increases 70.5% to €3.65bn in 2014 according to latest IAB Europe research
Research extends to include programmatic mobile and video both showing triple digit growth Cologne, 16 September 2014 – At dmexco 2015 today, IAB Europe announced that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. This year for the first time programmatic mobile and programmatic video figures […]
IAB Ireland CEO, Suzanne McElligott joins the board of IAB Europe
IAB Ireland Press Release – Wednesday 16September, 2015 Suzanne McElligott, CEO, IAB Ireland has been appointed a director of the pan European trade organisation, IAB Europe. The IAB Europe board is composed of representatives of ten local IAB associations, reflecting the rich diversity of markets across Europe, and ten corporate members from different stakeholder groups […]
Pigsback.com join IAB Ireland as members
Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward’s brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has been a pioneer in promoting brands in the Irish digital market since 2000. We have 575,000 loyal member whom actively engage with our brand. A lot has changed since we […]
New ASAI Advertising Code – Information Sessions
Read the Press Release from the ASAI on the 7th Edition of the new ASAI code which comes into affect on 1st March 2016. The new ASAI Advertising code was launched today in Dublin. The interests of the Digital Advertising Industry were represented on the Code Review Working Group by Suzanne McElligott, CEO, IAB Ireland. ASAI will […]
Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014
13th August, 2015 – IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile advertising revenue which surged 64.8% to €24.0bn ($31.9bn) in 2014 from €14.6bn ($19.3) in 2013, driven by continued shifting use in devices and changing consumption patterns and broad-ranging industry initiatives. Mobile […]
Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows
Brussels, 6th August 2015 – Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for […]
