Archive | Press Releases

Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

Brussels, 6th August 2015 – Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for […]

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CopyClear – Information Session for Digital Publishers on Alcohol Advertising

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s  commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]

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Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the revised ePrivacy Directive, also known as the “Cookie Directive”, as transposed into national law throughout the EU. They are not in and of themselves a complete solution in all EU markets, but […]

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IAB Europe: EU governments approve privacy text that threatens online business

June 15, Brussels, BELGIUM – A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of new privacy rules that could hamper the data-driven advertising that funds much of the Internet. The blunt-instrument approach in the current review threatens to hobble a sector that continues to show […]

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IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – revealed that online advertising achieved double […]

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IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

Brussels, 5 May 2015 – The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising formats which offers a new branding environment to advertisers.   Gavin Stirrat, Chief Operating Officer at StrikeAd said: “The Mobile Brand Builders lay the foundation for brand advertisers to scale their […]

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IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

IAB Europe Survey on Programmatic Advertising  IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in this survey – it should take no longer than 10 minutes. The aim of this survey is to illustrate the current adoption of and attitudes towards programmatic advertising on both […]

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Digital Advertising, a key driver for the European digital economy – IAB Europe Report

As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy, with the release of the report; Digital Advertising, a key driver for the European digital economy. […]

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