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Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement

MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed...

Speakers & Theme Announced for IAB Connect 2016 – Press Release

Thursday 18th February 2016   In the midst of the Digital Revolution, it is time to stop and take stock. Join us at IAB Connect 2016...

Data protection deal a setback for Europe

Data protection deal a setback for Europe - 16 December 2015

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th...

Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports

Brussels, BELGIUM, November 25 - Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half.  It...

Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m

Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m Mobile adspend is now 40% of total digital...

From Apps to Native – Mobilise Your Marketing Mix at IAB Ireland Mobile Connect 2015

IAB Ireland Press Release – IAB Mobile Connect 2015 - Final speaker line-up   Wednesday 14th October 2015   FROM APPS TO NATIVE – MOBILISE YOUR MARKETING MIX AT...

IAB launches initiatives to improve user ad experience

Press Release   Thursday October 15th, 2015  IAB launches initiatives to improve user ad experience   Today’s announcement of the launch by IAB US of the “L.E.A.N.” ads programme and...

Safe Harbour FAQs – IAB Europe, 13th October 2015

SAFE HARBOR FAQ’s - 13 OCTOBER 2015 On 6 October 2015, the Court of Justice of the European Union (“CJEU”) delivered its judgment in C-362/14 Maximilian...

IAB Ireland represented on IAB EU Adblocking Taskforce

Following the recent IAB Global Summit in New York  national IABs agreed to collaborate across continents in respect of a global strategy in response...

‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe

Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile &...

IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment

Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5...
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