Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards
COLOGNE, GERMANY (dmexco) – September 15, 2016 – Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.
“Advertising funds the diversity of information, entertainment, and services on the free Internet, but that doesn’t give business a license to abuse the good will of consumers,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), one of the Coalition members who announced the initiative at dmexco, the global conference for digital marketers. “It is essential that industry create standards to assure that consumers get safe, fast, secure delivery of the sites and services they love.”
Founding members and supporters of the Coalition, in alphabetical order, include the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), BVDW Germany, DMA, European Publishers Council, Google, GroupM, IAB, IAB Europe, IAB Tech Lab, as well as additional national and regional IABs, Network Advertising Initiative (NAI), News Media Alliance, Procter & Gamble, Unilever, The Washington Post, and World Federation of Advertisers (WFA). Companies and trade associations that wish to join the Coalition can learn more at www.betterads.org
“Ads support free content, quality journalism and enable social connections across the Internet,” said Stephan Loerke, CEO of the World Federation of Advertisers. “But people are telling us they are fed up with how ads are being delivered on their favourite sites. We hear that message loud and clear. Today’s announcement is an important step forward in shaping a worldwide response.”
Commenting on the announcement, Suzanne McElligott, CEO IAB Ireland said “IAB Ireland welcomes this ground breaking global initiative and will be actively supporting the coalition through our involvement at board level of IAB Europe and at a local level with our Irish members and councils. We look forward to working with the key stakeholders in our market in the implementation of global digital advertising standards dedicated to a better and more engaging user experience.”
Further details and update will be available at: www.iabireland.ie
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For more, contact Maeve O’Meara, 086 8522291 or email Maeve O’Meara.
About IAB Ireland
IAB Ireland (www.iabireland.ie) is the trade association for the Irish online advertising industry. As a not for profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their brands. IAB Ireland is licensed by IAB US and is a member of the IAB Europe network. The IAB network shares three core objectives, namely to prove, promote and protect the online advertising industry. These objectives are fulfilled through the dissemination of authoritative research, the organisation of educational events and by promoting industry-wide best practice.
