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Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the...

IAB Europe: EU governments approve privacy text that threatens online business

June 15, Brussels, BELGIUM - A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of...

IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to...

IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing

IAB Ireland - Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD)...

IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...

IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

IAB Europe Survey on Programmatic Advertising  IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...

Digital Advertising, a key driver for the European digital economy – IAB Europe Report

As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon...

IAB Video Connect 2015 speakers announced: why Video Online is truly a brand’s best friend

IAB Ireland - Press Release - 23rd April 2015 Hear from the experts on why Video Online is truly a brand’s best friend for engaging hard...

Digital Adspend grows by 34% in 2014

Digital Adspend grows by 34% in 2014 Total Online Advertising reaches a high of €263m €1 in every €3 of digital adspend is now on...

IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising

London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing...

Digital Advertising embraces Native and Content based Advertising

Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising   This very topical theme of ‘Content: Creation, Curation...

IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement

Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a...
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IAB Ireland Digital Reboot with Daniel Knapp sponsored by INM

Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst examined the impact of Covid-19 on the digital advertising industry. ...

David Monaghan elected new Chairperson Of IAB Ireland

David Monaghan,  Head of Commercial, News Ireland has been elected Chairperson of  the board of IAB Ireland, replacing Shane Nolan, Director, New...

Adsecure

Contact Details: Fenward House, Arkle Road Sandyford, Dublin 18 D18 RK25 Email: bryan@adsecure.com Web:  www.adsecure.com Company Description:  AdSecure is an automated ad verification system built around a custom-made crawler capable of simulating a...

IAB Ireland Member Briefing on preparing for a post third party cookie world (25june’20)

On 25th June, we held a member briefing via Zoom to help IAB Ireland members prepare for a post third party cookie world. The agenda...