13th August, 2015 - IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile...

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Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

IabIreland - August 14, 2015 0

Brussels, 6th August 2015 - Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic...

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CopyClear – Information Session for Digital Publishers on Alcohol Advertising

IabIreland - July 28, 2015 0

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July...

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Five practical steps to comply with EU ePrivacy Directive

IabIreland - July 14, 2015 0

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the...

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IAB Europe: EU governments approve privacy text that threatens online business

IabIreland - June 17, 2015 0

June 15, Brussels, BELGIUM - A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of...

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IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

IabIreland - May 27, 2015 0

Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to...

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IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing

IabIreland - May 14, 2015 0

IAB Ireland - Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD)...

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IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

IabIreland - May 7, 2015 0

Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...

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IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

IabIreland - May 7, 2015 0

IAB Europe Survey on Programmatic Advertising IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...

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