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Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

Brussels, 6th August 2015 - Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic...

CopyClear – Information Session for Digital Publishers on Alcohol Advertising

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July...

Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the...

IAB Europe: EU governments approve privacy text that threatens online business

June 15, Brussels, BELGIUM - A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of...

IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to...

IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing

IAB Ireland - Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD)...

IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...

IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

IAB Europe Survey on Programmatic Advertising  IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...

Digital Advertising, a key driver for the European digital economy – IAB Europe Report

As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon...

IAB Video Connect 2015 speakers announced: why Video Online is truly a brand’s best friend

IAB Ireland - Press Release - 23rd April 2015 Hear from the experts on why Video Online is truly a brand’s best friend for engaging hard...

Digital Adspend grows by 34% in 2014

Digital Adspend grows by 34% in 2014 Total Online Advertising reaches a high of €263m €1 in every €3 of digital adspend is now on...

IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising

London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing...
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IAB Connect H2 2020 – Presentations

The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda...

Listen Up Ireland 2020 – Research on the Irish Digital Audio Landscape

IAB Ireland press release Thursday November 5th, 2020 IAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across...

Brand Priorities inform the agenda for IABConnect H2 Webinar Nov 5th

IAB Ireland press release Thursday,  22nd November, 2020 Brand Priorities inform the agenda for IAB Connect H2 Webinar Nov 5th The theme for Connect H2, IAB Ireland’s...

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