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New ASAI Advertising Code – Information Sessions

Read the Press Release from the ASAI on the 7th Edition of the new ASAI code which comes into affect on 1st March 2016. The new...

Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014

13th August, 2015 - IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile...

Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

Brussels, 6th August 2015 - Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic...

CopyClear – Information Session for Digital Publishers on Alcohol Advertising

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July...

Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the...

IAB Europe: EU governments approve privacy text that threatens online business

June 15, Brussels, BELGIUM - A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of...

IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to...

IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing

IAB Ireland - Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD)...

IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...

IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

IAB Europe Survey on Programmatic Advertising  IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...

Digital Advertising, a key driver for the European digital economy – IAB Europe Report

As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon...

IAB Video Connect 2015 speakers announced: why Video Online is truly a brand’s best friend

IAB Ireland - Press Release - 23rd April 2015 Hear from the experts on why Video Online is truly a brand’s best friend for engaging hard...
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