Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward’s brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has been a pioneer in promoting brands in the Irish digital market since 2000. We have 575,000 loyal member whom actively engage with our brand. A lot has changed since we […]
Archive | Press Releases
New ASAI Advertising Code – Information Sessions
Read the Press Release from the ASAI on the 7th Edition of the new ASAI code which comes into affect on 1st March 2016. The new ASAI Advertising code was launched today in Dublin. The interests of the Digital Advertising Industry were represented on the Code Review Working Group by Suzanne McElligott, CEO, IAB Ireland. ASAI will […]
Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014
13th August, 2015 – IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile advertising revenue which surged 64.8% to €24.0bn ($31.9bn) in 2014 from €14.6bn ($19.3) in 2013, driven by continued shifting use in devices and changing consumption patterns and broad-ranging industry initiatives. Mobile […]
Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows
Brussels, 6th August 2015 – Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for […]
CopyClear – Information Session for Digital Publishers on Alcohol Advertising
CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]
Five practical steps to comply with EU ePrivacy Directive
This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the revised ePrivacy Directive, also known as the “Cookie Directive”, as transposed into national law throughout the EU. They are not in and of themselves a complete solution in all EU markets, but […]
IAB Europe: EU governments approve privacy text that threatens online business
June 15, Brussels, BELGIUM – A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of new privacy rules that could hamper the data-driven advertising that funds much of the Internet. The blunt-instrument approach in the current review threatens to hobble a sector that continues to show […]
IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth
Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – revealed that online advertising achieved double […]
IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing
IAB Ireland – Press Release 14th May 2015 IAB Ireland and Nielsen release new Irish research looking at reach, and trends in Video on Demand (VOD) viewing Two thirds of Irish Adults have viewed VOD in the last 6 months Daily VOD consumption is rising The Power of VOD 2 was launched today at […]
IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite
Brussels, 5 May 2015 – The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising formats which offers a new branding environment to advertisers. Gavin Stirrat, Chief Operating Officer at StrikeAd said: “The Mobile Brand Builders lay the foundation for brand advertisers to scale their […]
