London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising. The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers […]
Archive | Press Releases
Digital Advertising embraces Native and Content based Advertising
Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising This very topical theme of ‘Content: Creation, Curation and Amplification’ will be addressed at IAB Connect 2015, which takes place on Thursday, March 26th (8.30am – 1pm) in the Guinness Storehouse, Dublin 8. Digital has revolutionised the […]
IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement
Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a better understanding and discussion on this topic. For the last 20 years digital advertising has evolved to become the most accountable advertising medium, delivering unparalleled levels of data insight and effectiveness […]
Re-targeting, performance, and the rise of the programmatic marketer
Click on the image above to view the full report. This article was published in the Sunday Business Post on the 22nd of February 2015 Steve Dempsey: Only a tiny fraction of a website’s users convert to it, but retargeting can help to zero in on the rest of them Retargeting is one of the […]
Independent News & Media announced as Sponsor of IAB Ireland’s Digital Dinner Series 2015
The first dinner of the 2015 IAB Ireland Digital Dinner Series was held recently at the RDS, Dublin, with guest speaker Sharon Walsh, Marketing Director, Heineken Ireland. Sharon spoke about her ‘Digital Wishlist for 2015’ and shared her insights, triumphs and challenges within the Digital Advertising Landscape. This first dinner of the year featured the […]
Press Release: IAB Ireland launches Video On Demand Research
VOD Consumption is a daily activity for Irish adults 16-24 year viewers are the most engaged – VOD delivers harder to reach audiences Free ad funded channels are the most popular for accessing content IAB Ireland launched new research today tracking Irish users’ consumption and attitudes towards Video on Demand (VOD) in Ireland. The […]
Agenda for The Power of Video on Demand morning briefing released
Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted by Nielsen, also sharing ideas on how to use Video innovatively and showcasing brands who are embracing the emotive power of Video Advertising. his brand new Irish research will explore the 3 […]
Global Certification in Digital Advertising Operations – first successful candidates
IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in the Adworld article. Certification in Digital Advertising Operations Digital media is always evolving. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of […]
Press Release: Ireland’s Advertisers are mobilising – IAB Ireland Mobile Connect 2014
IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin. The conference started by releasing the results of the IAB PwC Online Adspend for H1 2014, a study that measures Digital Adspend across platform; desktop and mobile from the period January to June 2014. Key […]
Press Release: IAB/PwC Digital Adspend H1 2014
Digital Adspend grows by a record 40% in the first half of 2014 Total Online Advertising reaches €130m Mobile adspend is now 29% of total digital spend The H1 2014 IAB PwC Online Adspend Study sees record growth of 40% in the Irish digital advertising market with a total digital spend of €130m. Mobile adspend […]