Archive | Press Releases

IAB Europe Survey on Programmatic Advertising  IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in this survey – it should take no longer than 10 minutes. The aim of this survey is to illustrate the current adoption of and attitudes towards programmatic advertising on both […]

As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy, with the release of the report; Digital Advertising, a key driver for the European digital economy. […]

IAB Ireland – Press Release – 23rd April 2015 Hear from the experts on why Video Online is truly a brand’s best friend for engaging hard to reach audiences IAB Video Connect takes place on Thursday, May 14th from 8.30am to 1pm at the Guinness Storehouse Dublin.  Some tickets are still available here.   The IAB […]

Digital Adspend grows by 34% in 2014 Total Online Advertising reaches a high of €263m €1 in every €3 of digital adspend is now on mobile   The 2014 IAB PwC Online Adspend Study records growth of 34% in the Irish digital ad market with a total digital spend of €263m.  Mobile adspend now accounts […]

London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.   The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers […]

Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising   This very topical theme of ‘Content: Creation, Curation and Amplification’ will be addressed at IAB Connect 2015, which takes place on Thursday, March 26th (8.30am – 1pm) in the Guinness Storehouse, Dublin 8. Digital has revolutionised the […]

Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a better understanding and discussion on this topic. For the last 20 years digital advertising has evolved to become the most accountable advertising medium, delivering unparalleled levels of data insight and effectiveness […]

  Click on the image above to view the full report.   This article was published in the Sunday Business Post on the 22nd of February 2015 Steve Dempsey: Only a tiny fraction of a website’s users convert to it, but retargeting can help to zero in on the rest of them Retargeting is one of the […]

The first dinner of the 2015 IAB Ireland Digital Dinner Series was held recently at the RDS, Dublin, with guest speaker Sharon Walsh, Marketing Director, Heineken Ireland. Sharon spoke about her ‘Digital Wishlist for 2015’ and shared her insights, triumphs and challenges within the Digital Advertising Landscape. This first dinner of the year featured the […]