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IAB Europe Survey on Programmatic Advertising – understanding adoption and attitudes

IAB Europe Survey on Programmatic Advertising  IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...

Digital Advertising, a key driver for the European digital economy – IAB Europe Report

As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon...

IAB Video Connect 2015 speakers announced: why Video Online is truly a brand’s best friend

IAB Ireland - Press Release - 23rd April 2015 Hear from the experts on why Video Online is truly a brand’s best friend for engaging hard...

Digital Adspend grows by 34% in 2014

Digital Adspend grows by 34% in 2014 Total Online Advertising reaches a high of €263m €1 in every €3 of digital adspend is now on...

IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising

London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing...

Digital Advertising embraces Native and Content based Advertising

Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising   This very topical theme of ‘Content: Creation, Curation...

IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement

Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a...

Re-targeting, performance, and the rise of the programmatic marketer

  Click on the image above to view the full report.   This article was published in the Sunday Business Post on the 22nd of February 2015 Steve Dempsey: Only...

Independent News & Media announced as Sponsor of IAB Ireland’s Digital Dinner Series 2015

The first dinner of the 2015 IAB Ireland Digital Dinner Series was held recently at the RDS, Dublin, with guest speaker Sharon Walsh, Marketing...

Press Release: IAB Ireland launches Video On Demand Research

VOD Consumption is a daily activity for Irish adults 16-24 year viewers are the most engaged - VOD delivers harder to reach audiences Free ad funded...

Agenda for The Power of Video on Demand morning briefing released

Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted...

Global Certification in Digital Advertising Operations – first successful candidates

IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in...
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