Brussels, 5 May 2015 - The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising...
IAB Europe Survey on Programmatic Advertising
IAB Europe would like to invite Brand Advertisers, Agencies and Publishers to share their thoughts on Programmatic Advertising in...
Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising
This very topical theme of ‘Content: Creation, Curation...
Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a...
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This article was published in the Sunday Business Post on the 22nd of February 2015
Steve Dempsey: Only...
VOD Consumption is a daily activity for Irish adults
16-24 year viewers are the most engaged - VOD delivers harder to reach audiences
Free ad funded...
Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted...
