Archive | Press Releases

Global Certification in Digital Advertising Operations – first successful candidates

IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in the Adworld article.   Certification in Digital Advertising Operations Digital media is always evolving. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of […]

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Press Release: Ireland’s Advertisers are mobilising – IAB Ireland Mobile Connect 2014

IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin. The conference started by releasing the results of the IAB PwC Online Adspend for H1 2014, a study that measures Digital Adspend across platform; desktop and mobile from the period January to June 2014. Key […]

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Press Release: IAB Ireland Mobile Audit 2014

Irish Advertisers get Mobilised 56% have mobile optimised sites ahead of EU average of 54% IAB Ireland’s first Mobile Audit of Irish Advertisers was released this morning at IAB Mobile Connect 2014. The study reports on consumers’ mobile experience of the top 100 Advertisers’* websites specifically in respect of the following criteria: Mobile optimised sites […]

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Press Release: IAB Ireland Mobile Effectiveness Innocent Smoothie Case Study

IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the effectiveness of a mobile only ad campaign has shown that mobile advertising had a higher brand impact than the average scores achieved across other media The Interactive Advertising Bureau […]

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First successful Irish candidates achieve IAB Global Digital Sales Certificate

Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process in Dublin last week. The Certification represents the highest industry credential for Digital Media sales professionals.  Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined […]

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IAB Europe AdEx 2012 Press Release

Online advertising sector hits all time high AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first time Brussels 28 August 2013 – IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year […]

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Data Protection Regulation SME Roundtable

DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION.   The forthcoming data protection Regulation is the most significant set of regulations that will impact on all business in Europe to date.  As the legislation is in the form of a Regulation it becomes law automatically in every EU member state. Once the regulation is passed […]

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IAB Ireland launches consumer awareness campaign re: OBA June 2013

IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice. Ireland among first countries in wider pan-European roll out IAB Ireland launched today a consumer-focused awareness campaign, developed and funded by the […]

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