Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising
This very topical theme of ‘Content: Creation, Curation...
Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a...
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This article was published in the Sunday Business Post on the 22nd of February 2015
Steve Dempsey: Only...
VOD Consumption is a daily activity for Irish adults
16-24 year viewers are the most engaged - VOD delivers harder to reach audiences
Free ad funded...
Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted...
IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in...
IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin.
The conference started by releasing...
Irish Advertisers get Mobilised
56% have mobile optimised sites ahead of EU average of 54%
IAB Ireland’s first Mobile Audit of Irish Advertisers was released...
IAB Ireland press release
30th October 2014
New mobile only advertising study demonstrates effectiveness of mobile advertising
A research first for the Irish market measuring the...
Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process...
IAB Ireland press release
Thursday November 5th, 2020
IAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across...
