Archive | Press Releases

IAB Ireland launches consumer awareness campaign re: OBA June 2013

IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice. Ireland among first countries in wider pan-European roll out IAB Ireland launched today a consumer-focused awareness campaign, developed and funded by the […]

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IAB Europe awards MEP Sean Kelly for standing up for data privacy rights

Sean Kelly, Fine Gael MEP for Ireland South, has been selected to receive the prestigious IAB Europe Award for Leadership and Excellence for his approach to dealing with privacy concerns over shortcomings in the European Commission’s data protection proposal. IAB Europe represents more than 5,500 online advertising media, research and analytics organisations. Kelly, who serves […]

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Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year

Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Irish Market leads the increase in Display with 31% growth rate Barcelona 8th June 2011:  Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average […]

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