IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the effectiveness of a mobile only ad campaign has shown that mobile advertising had a higher brand impact than the average scores achieved across other media The Interactive Advertising Bureau […]
Archive | Press Releases
First successful Irish candidates achieve IAB Global Digital Sales Certificate
Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process in Dublin last week. The Certification represents the highest industry credential for Digital Media sales professionals. Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined […]
Press Release: Irish Sports Fans Prepare for a Smartphone World Cup
Smartphones to play major role in 2014 world cup according to ground-breaking global research from IAB Ireland is one of 11 countries participating in an International IAB study which has just been launched: 2014 World Cup: A Global Mobile perspective. The research was carried out by IAB’s across eleven markets between April and May 2014. Some 5,500 […]
IAB Europe AdEx 2012 Press Release
Online advertising sector hits all time high AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first time Brussels 28 August 2013 – IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year […]
Data Protection Regulation SME Roundtable
DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION. The forthcoming data protection Regulation is the most significant set of regulations that will impact on all business in Europe to date. As the legislation is in the form of a Regulation it becomes law automatically in every EU member state. Once the regulation is passed […]
IAB Ireland launches consumer awareness campaign re: OBA June 2013
IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice. Ireland among first countries in wider pan-European roll out IAB Ireland launched today a consumer-focused awareness campaign, developed and funded by the […]
IAB Europe awards MEP Sean Kelly for standing up for data privacy rights
Sean Kelly, Fine Gael MEP for Ireland South, has been selected to receive the prestigious IAB Europe Award for Leadership and Excellence for his approach to dealing with privacy concerns over shortcomings in the European Commission’s data protection proposal. IAB Europe represents more than 5,500 online advertising media, research and analytics organisations. Kelly, who serves […]
IAB PwC Online adspend study for H1 2012
Pictured at the launch of the IAB PwC Online adspend study for H1 2012 on 13th November 2012, were Nuala nic Ghearailt, PwC; Suzanne McElliott, CEO, IAB Ireland; Eamonn Fallon, Chairman, IAB Ireland Click Here for Press Release
Irish digital adspend including mobile passes the €150m mark
Online Advertising grows 12.3% year on year Mobile adspend in 2012 reached €9.9m The 2012 IAB PwC Adspend Study records a like for like growth of 12.3% year on year for the Irish market. This double-digit growth for digital is in strong contrast to the overall 6.2% decrease in adspend on other media as tracked […]
Mediascope Europe 2012
Mediascope Press Release Mediascope Europe 2012 Overview Mediascope Europe 2012 PPT
