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Press Release: Ireland’s Advertisers are mobilising – IAB Ireland Mobile Connect 2014

IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin. The conference started by releasing...

Press Release: IAB/PwC Digital Adspend H1 2014

Digital Adspend grows by a record 40% in the first half of 2014 Total Online Advertising reaches €130m Mobile adspend is now 29% of total digital...

Press Release: IAB Ireland Mobile Audit 2014

Irish Advertisers get Mobilised 56% have mobile optimised sites ahead of EU average of 54% IAB Ireland’s first Mobile Audit of Irish Advertisers was released...

Press Release: IAB Ireland Mobile Effectiveness Innocent Smoothie Case Study

IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the...

First successful Irish candidates achieve IAB Global Digital Sales Certificate

Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process...

Press Release: Irish Sports Fans Prepare for a Smartphone World Cup

Smartphones to play major role in 2014 world cup according to ground-breaking global research from IAB Ireland is one of 11 countries participating in an International...

IAB Europe AdEx 2012 Press Release

Online advertising sector hits all time high AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first...

Data Protection Regulation SME Roundtable

DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION.   The forthcoming data protection Regulation is the most significant set of regulations that will impact on all...

IAB Ireland launches consumer awareness campaign re: OBA June 2013

IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive...

IAB Europe awards MEP Sean Kelly for standing up for data privacy rights

Sean Kelly, Fine Gael MEP for Ireland South, has been selected to receive the prestigious IAB Europe Award for Leadership and Excellence for his...

IAB PwC Online adspend study for H1 2012

Pictured at the launch of the IAB PwC Online adspend study for H1 2012 on 13th November 2012, were Nuala nic Ghearailt, PwC; Suzanne...

Irish digital adspend including mobile passes the €150m mark

Online Advertising grows 12.3% year on year Mobile adspend in 2012 reached €9.9m The 2012 IAB PwC Adspend Study records a like for like growth of...
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