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Audio, our constant companion

As we WFH and observe social distancing and social isolation, digital audio consumption has become more central to all of our lives. Audio has...

A Post-Cookie World

Ian Maxwell, Co-Chair, IAB Ireland Display Trading Council and CEO/Co-Founder of Converge Digital shares his thoughts on the implications for our digital advertising industry.  (for...

GDPR Update and Recommended Actions 1 year on

One year since GDPR was enacted, IAB Ireland along with colleagues from IAB Europe met with the DPC (Data Protection Commissioner) here in Dublin...

IAB Ireland announces Brand Membership opportunity for 2019

AER LINGUS, BANK OF IRELAND, KBC, NISSAN, THREE, VHI HEALTHCARE AND VODAFONE AMONG LEADING ADVERTISERS ADOPTING IAB MEMBERSHIP As the trade organisation for digital advertising,...

IAB Ireland Publishers Commercial Charter

  7th June, 2018 IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards. IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting...

Blog: The latest slice of Ireland snapshot

Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media's third annual ‘Slice of Ireland’ insights...

Blog: More Mobile, more Opportunity?

Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen...

Blog: A different approach to measurement will help advertisers and agencies give credit where it’s due

Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit...

Research: The Mobile Consumer Experience (Oct 2017)

Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives. 26th October, 2017 IAB Ireland, as...

The five golden rules of programmatic for brands

Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5...

IAB Global Research launched – Always On: The Mobile Consumer Experience

1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS...

PR: IAB Europe Research Awards 2017 Winners

Amsterdam, 24th May - IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook,...
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IAB Connect H2 2020 – Presentations

The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda...

Listen Up Ireland 2020 – Research on the Irish Digital Audio Landscape

IAB Ireland press release Thursday November 5th, 2020 IAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across...

Brand Priorities inform the agenda for IABConnect H2 Webinar Nov 5th

IAB Ireland press release Thursday,  22nd November, 2020 Brand Priorities inform the agenda for IAB Connect H2 Webinar Nov 5th The theme for Connect H2, IAB Ireland’s...

Digital Lead Generation for SMEs Masterclass

Click here to get SME Resources