Lack of transparency, brand safety and ad fraud impact on brand investment and consumer trust – Are we getting better as an industry? What is making a real difference? At IAB Europe’s Online Conference Interact on June 3rd, 2020, Suzanne McElligott moderated a panel of key stakeholders on these important topics. Stevan Randjelovic, Director, Brand […]
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IAB Ireland Member Briefing on the DPC Cookie Report & Guidance May 2020 – link to presentations
IAB IRELAND BRIEFING ON THE DPC COOKIE REPORT AND GUIDANCE To assist members in understanding the recent DPC Report and Guidance on Cookies and Tracking Technologies, and its application to their organisations use of cookies, IAB Ireland hosted a members’ briefing via Zoom at 4pm on Monday 25th May. You can view the Report here and the Guidance here. Our speakers and panellists were: Deputy Commissioner, […]
DPC: Advertisers and Publishers Largely Fall Short of Irish ePrivacy Regulations
We recently shared Notes from IAB Ireland on the DPC Report on Cookies and other tracking technologies. We are very pleased to now share the views of our member and guest blogger, Matthias Matthiessen, Senior Privacy Counsel, Quantcast on the recent guidance from the DPC. The Data Protection Commission (DPC) is the latest European data protection […]
Further Notes on DPC Guidance and Report on Cookies
NOTES ON DPC GUIDANCE AND REPORT ON COOKIES – 15th April 2020 In respect of the overall guidance, the DPC emphasises that it is essential to ensure that your CMP is properly installed with effective tag management integration, that implementation of valid consent is as per the GDPR definition (see below) and is up to […]
An IAB Ireland note on the DPC Report on the use of cookies and other tracking technologies
The Data Protection Commission published yesterday (6 April 2020) a report on the use of cookies and other tracking devices. Read the full Report here. The report findings are based on the DPC’s review/sweep which was conducted between August and December 2019 across a selection of websites. A range of sectors featured in this sweep including […]
Audio, our constant companion
As we WFH and observe social distancing and social isolation, digital audio consumption has become more central to all of our lives. Audio has been identified as one of the key digital growth drivers with predictions that the European digital audio market will grow to €1.5 m by 2023. Infographic is available here and a […]
A Post-Cookie World
Ian Maxwell, Co-Chair, IAB Ireland Display Trading Council and CEO/Co-Founder of Converge Digital shares his thoughts on the implications for our digital advertising industry. (for publication in IAB Europe Post Cookie Guide – mid April 2020) The blocking of third-party cookies in Chrome will bring the single biggest change to the digital advertising ecosystem since […]
GDPR Update and Recommended Actions 1 year on
One year since GDPR was enacted, IAB Ireland along with colleagues from IAB Europe met with the DPC (Data Protection Commissioner) here in Dublin to update on V2 of IAB Europe’s Transparency and Consent Framework. Below is an update from that meeting as well as an update on the UK’s Data Protection Authority’s most recent […]
IAB Ireland announces Brand Membership opportunity for 2019
AER LINGUS, BANK OF IRELAND, KBC, NISSAN, THREE, VHI HEALTHCARE AND VODAFONE AMONG LEADING ADVERTISERS ADOPTING IAB MEMBERSHIP As the trade organisation for digital advertising, IAB Ireland’s membership is comprised of Ireland’s leading publishers, digital agencies, and all companies providing services to the digital advertising industry. The remit of IAB is to facilitate collaboration in […]
IAB Ireland Publishers Commercial Charter
7th June, 2018 IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards. IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting out the agreed standards which they will uphold in trading with digital advertising partners. The 12 publishers who collaborated in the commercial charter are Distilled SCH, DMG Media, […]
