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IAB Ireland Guide to Contextual Targeting

IAB Ireland Launches Contextual Targeting Guide 24/2/21 Digital advertising has been built on the ability to track individual’s online usage in orderto measure performance better,...

Suzanne McElligott moderated panel on Transparency, Brand Safety, Ad Fraud @ IAB Europe’s Interact

Lack of transparency, brand safety and ad fraud impact on brand investment and consumer trust – Are we getting better as an industry? What...

IAB Ireland Member Briefing on the DPC Cookie Report & Guidance May 2020 – link to presentations

IAB IRELAND BRIEFING ON THE DPC COOKIE REPORT AND GUIDANCE To assist members in understanding the recent DPC Report and Guidance on Cookies and Tracking Technologies, and its application to...

DPC: Advertisers and Publishers Largely Fall Short of Irish ePrivacy Regulations

We recently shared Notes from IAB Ireland on the DPC Report on Cookies and other tracking technologies. We are very pleased to now share the...

Further Notes on DPC Guidance and Report on Cookies

NOTES ON DPC GUIDANCE AND REPORT ON COOKIES - 15th April 2020 In respect of the overall guidance, the DPC emphasises that it is essential...

An IAB Ireland note on the DPC Report on the use of cookies and other tracking technologies

The Data Protection Commission published yesterday (6 April 2020) a report on the use of cookies and other tracking devices.  Read the full Report here. The...

Audio, our constant companion

As we WFH and observe social distancing and social isolation, digital audio consumption has become more central to all of our lives. Audio has...

A Post-Cookie World

Ian Maxwell, Co-Chair, IAB Ireland Display Trading Council and CEO/Co-Founder of Converge Digital shares his thoughts on the implications for our digital advertising industry.  (for...

GDPR Update and Recommended Actions 1 year on

One year since GDPR was enacted, IAB Ireland along with colleagues from IAB Europe met with the DPC (Data Protection Commissioner) here in Dublin...

IAB Ireland announces Brand Membership opportunity for 2019

AER LINGUS, BANK OF IRELAND, KBC, NISSAN, THREE, VHI HEALTHCARE AND VODAFONE AMONG LEADING ADVERTISERS ADOPTING IAB MEMBERSHIP As the trade organisation for digital advertising,...

IAB Ireland Publishers Commercial Charter

  7th June, 2018 IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards. IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting...

Blog: The latest slice of Ireland snapshot

Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media's third annual ‘Slice of Ireland’ insights...
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