Archive | Blog

A different approach to measurement will help advertisers and agencies give credit where it’s due

Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit where credit is due. As the industry matures, advertisers are increasingly investing in new ways to measure the impact of digital advertising in the customer journey. However, the way most companies […]

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Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives.

26th October, 2017 IAB Ireland, as part of the wider IAB family participated in Research in May of this year to understand the latest trends of mobile behaviors and perceptions. The research was conducted by OnDevice Research across 18 countries.  Specifically, the objectives of the Research were to:  •   Understand consumers’ mobile internet usage and […]

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The five golden rules of programmatic for brands

Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5 golden rules for programmatic. So much has been said about programmatic that it’s often difficult for brand marketers to know whether they’re on the right track with their approach. The truth […]

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PR: IAB Europe Research Awards 2017 Winners

Amsterdam, 24th May – IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook, Publicis Media, Gemius and EDAA. The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced […]

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European Online Advertising continues double-digit growth and surpasses €40bn mark

Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]

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Suzanne McElligott, Chief Executive of IAB Ireland Appointed to Board of ASAI

Suzanne McElligott, Chief Executive, IAB Ireland has been appointed to the board of The Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its Board, Suzanne McElligott, CEO, IAB, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]

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