IAB Ireland Launches Contextual Targeting Guide 24/2/21
Digital advertising has been built on the ability to track individual’s online usage in orderto measure performance better,...
IAB IRELAND BRIEFING ON THE DPC COOKIE REPORT AND GUIDANCE
To assist members in understanding the recent DPC Report and Guidance on Cookies and Tracking Technologies, and its application to...
The Data Protection Commission published yesterday (6 April 2020) a report on the use of cookies and other tracking devices. Read the full Report here.
The...
Ian Maxwell, Co-Chair, IAB Ireland Display Trading Council and CEO/Co-Founder of Converge Digital shares his thoughts on the implications for our digital advertising industry. (for...
AER LINGUS, BANK OF IRELAND, KBC, NISSAN, THREE, VHI HEALTHCARE AND VODAFONE AMONG LEADING ADVERTISERS ADOPTING IAB MEMBERSHIP
As the trade organisation for digital advertising,...
7th June, 2018
IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards.
IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting...
Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media's third annual ‘Slice of Ireland’ insights...
