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European Online Advertising continues double-digit growth and surpasses €40bn mark

Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]

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Suzanne McElligott, Chief Executive of IAB Ireland Appointed to Board of ASAI

Suzanne McElligott, Chief Executive, IAB Ireland has been appointed to the board of The Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its Board, Suzanne McElligott, CEO, IAB, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]

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Blog: Let’s Simplify Digital!

Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world seems to have evolved into such a complex medium and what we can focus on to make it a simpler and more transparent environment. One of my favorite quotes that I […]

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Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe) has defined the most objectionable Ad Experiences.  More than 25,000 consumers in the research comparatively ranked different ad experiences presented to them when they read online articles. You can view examples […]

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Blog: Maximum Media Partner Profile, Digital Upfronts 2016

The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers will be showcasing and presenting their digital advertising innovations to brand advertisers and agencies. As part of the build-up, Adworld.ie caught up with Katie Molony, CEO of Maximum Media. Tell us […]

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