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The five golden rules of programmatic for brands

Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5...

IAB Global Research launched – Always On: The Mobile Consumer Experience

1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS...

PR: IAB Europe Research Awards 2017 Winners

Amsterdam, 24th May - IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook,...

PR: Winners announced for the MIXX Awards Europe 2017

Amsterdam, 24th May - IAB Europe is pleased to announce the Gold Winners at its 2017 MIXX Europe Awards: Mindshare Turkey & Maxus Turkey,...

European Online Advertising continues double-digit growth and surpasses €40bn mark

Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing...

Suzanne McElligott, Chief Executive of IAB Ireland Appointed to Board of ASAI

Suzanne McElligott, Chief Executive, IAB Ireland has been appointed to the board of The Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body...

Blog: Positive steps to make people’s online ad experiences better

IAB UK's Chief Digital Officer, Tim Elkington, writes about how The Coalition for Better Ads is making online advertising better. It’s important in every walk...

Blog: How the new Apple Clips app will transform social video – and what to do about it

Our guest blogger this week is Diarmaid Mac Mathúna, Head of Client Services, Agtel and IAB Ireland members. Diarmaid talks of the new Apple...

IAB Native Breakfast Infographic – Mark Brennan

Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, ‎Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and...

Blog: Let’s Simplify Digital!

Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world...

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe)...

Blog: When will brands learn to demand quality? by Hugo McCafferty

Our guest blogger this week is Hugo McCafferty, Native Editor at Independent News & Media. Hugo's piece focuses on the quality of native content...
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