Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]
Archive | Blog
Suzanne McElligott, Chief Executive of IAB Ireland Appointed to Board of ASAI
Suzanne McElligott, Chief Executive, IAB Ireland has been appointed to the board of The Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its Board, Suzanne McElligott, CEO, IAB, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]
Blog: Positive steps to make people’s online ad experiences better
IAB UK’s Chief Digital Officer, Tim Elkington, writes about how The Coalition for Better Ads is making online advertising better. It’s important in every walk of life that you listen to the feedback that people around you are giving. A couple of years ago people started giving the digital advertising industry feedback – in the […]
Blog: How the new Apple Clips app will transform social video – and what to do about it
Our guest blogger this week is Diarmaid Mac Mathúna, Head of Client Services, Agtel and IAB Ireland members. Diarmaid talks of the new Apple Clips app and how to best optimise video for social media. The world of social videos is going to explode this April now that Apple has launched its new video app […]
IAB Native Breakfast Infographic – Mark Brennan
Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and outlined the do’s and dont’s for native campaigns. Click here to download the infographic
Blog: Let’s Simplify Digital!
Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world seems to have evolved into such a complex medium and what we can focus on to make it a simpler and more transparent environment. One of my favorite quotes that I […]
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
The Coalition for Better Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe) has defined the most objectionable Ad Experiences. More than 25,000 consumers in the research comparatively ranked different ad experiences presented to them when they read online articles. You can view examples […]
Blog: When will brands learn to demand quality? by Hugo McCafferty
Our guest blogger this week is Hugo McCafferty, Native Editor at Independent News & Media. Hugo’s piece focuses on the quality of native content and ensuring it cuts the mustard! It seems some brands just don’t care about the quality of the native content they are splashing out on at the moment because all around […]
Blog: Maximum Media Partner Profile, Digital Upfronts 2016
The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers will be showcasing and presenting their digital advertising innovations to brand advertisers and agencies. As part of the build-up, Adworld.ie caught up with Katie Molony, CEO of Maximum Media. Tell us […]
Blog: IAB Europe chief: ‘There’s an obsession in Brussels with tracking’
This article was first published on Digiday UK on the 1st of September 2016. Townsend Feehan is the CEO of IAB Europe. It’s been a busy year for IAB Europe. The rise of ad blocking, the EU Referendum and the General Data Protection Regulation revisions have caused major waves. But it’s the GDPR that’s currently causing the biggest headache for […]
