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Blog: Confessions of an Advertising Addict by Aaron Chalke, Mediaworks

Our guest blogger this week is Aaron Chalke from IAB Ireland Agency Member, Mediaworks in Dublin. His blog piece is a great reminder of...

Blog: The Doubleclick Summit 2016, a review of what’s new in Google Display Advertising

Our guest blogger this week is Marija Cepulyte (pictured right) Client Services Manager at our IAB member; iProspect Ireland. She recently attended the DoubleClick...

Blog: Deal or no deal? An agency view on the new IAB initiatives to improve Ad quality

Our guest blogger this month is Aileen McDaid, Digital Strategy Director at the IAB Agency Member; Mindshare. Aileen discusses the impact of Adblocking on...

Blog: The Importance of Being (Earnest) Online

Our guest blogger this month is Aoife Marron, Associate Director, RED C an IAB Ireland member company who recently published Qualitative Research on whether "Online...

Blog: Why we should embrace showrooming

Our guest blogger this week is  Céline Nowak a PPC Account Manager at IAB Ireland members, Tinderpoint. A statement from Google I came across recently got...

Measuring what matters, making Analytics count

Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics...

The Power of Infographics to tell a Story

Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist...

The background to the Irish Adspend study

Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since...

Social Media Future Focus 2016 – Customer Service

"Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is...

Social Media Future Focus 2016 – New Platforms & Advertising on Instagram

"Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has...

Social Media Future Focus 2016 – The increase in Paid Social Media

"This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with...

Social Media Future Focus 2016 – Video & Live Broadcasting

"The video should be about the viewer as well as the brand. So ask yourself - what is the viewer, the person, getting from...
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IAB Connect H2 2020 – Presentations

The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda...

Listen Up Ireland 2020 – Research on the Irish Digital Audio Landscape

IAB Ireland press release Thursday November 5th, 2020 IAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across...

Brand Priorities inform the agenda for IABConnect H2 Webinar Nov 5th

IAB Ireland press release Thursday,  22nd November, 2020 Brand Priorities inform the agenda for IAB Connect H2 Webinar Nov 5th The theme for Connect H2, IAB Ireland’s...

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