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IAB Native Breakfast Infographic – Mark Brennan

Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, ‎Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and...

Blog: Let’s Simplify Digital!

Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world...

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe)...

Blog: When will brands learn to demand quality? by Hugo McCafferty

Our guest blogger this week is Hugo McCafferty, Native Editor at Independent News & Media. Hugo's piece focuses on the quality of native content...

Blog: Maximum Media Partner Profile, Digital Upfronts 2016

The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers...

Blog: IAB Europe chief: ‘There’s an obsession in Brussels with tracking’

This article was first published on Digiday UK on the 1st of September 2016. Townsend Feehan is the CEO of IAB Europe. It’s been a busy...

Blog: Launching the “Digitizing Ireland” report & the opportunities from the Digital Single Market

Suzanne McElligott, CEO of IAB Ireland attended the launch on July 5th of Boston Consulting Group's (BCG) report on Digitizing Ireland which was commissioned...

Blog: Confessions of an Advertising Addict by Aaron Chalke, Mediaworks

Our guest blogger this week is Aaron Chalke from IAB Ireland Agency Member, Mediaworks in Dublin. His blog piece is a great reminder of...

Blog: The Doubleclick Summit 2016, a review of what’s new in Google Display Advertising

Our guest blogger this week is Marija Cepulyte (pictured right) Client Services Manager at our IAB member; iProspect Ireland. She recently attended the DoubleClick...

Blog: Deal or no deal? An agency view on the new IAB initiatives to improve Ad quality

Our guest blogger this month is Aileen McDaid, Digital Strategy Director at the IAB Agency Member; Mindshare. Aileen discusses the impact of Adblocking on...

Blog: The Importance of Being (Earnest) Online

Our guest blogger this month is Aoife Marron, Associate Director, RED C an IAB Ireland member company who recently published Qualitative Research on whether "Online...

Blog: Why we should embrace showrooming

Our guest blogger this week is  Céline Nowak a PPC Account Manager at IAB Ireland members, Tinderpoint. A statement from Google I came across recently got...
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