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Blog: Maximum Media Partner Profile, Digital Upfronts 2016

The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers...

Blog: IAB Europe chief: ‘There’s an obsession in Brussels with tracking’

This article was first published on Digiday UK on the 1st of September 2016. Townsend Feehan is the CEO of IAB Europe. It’s been a busy...

Blog: Launching the “Digitizing Ireland” report & the opportunities from the Digital Single Market

Suzanne McElligott, CEO of IAB Ireland attended the launch on July 5th of Boston Consulting Group's (BCG) report on Digitizing Ireland which was commissioned...

Blog: Confessions of an Advertising Addict by Aaron Chalke, Mediaworks

Our guest blogger this week is Aaron Chalke from IAB Ireland Agency Member, Mediaworks in Dublin. His blog piece is a great reminder of...

Blog: The Doubleclick Summit 2016, a review of what’s new in Google Display Advertising

Our guest blogger this week is Marija Cepulyte (pictured right) Client Services Manager at our IAB member; iProspect Ireland. She recently attended the DoubleClick...

Blog: Deal or no deal? An agency view on the new IAB initiatives to improve Ad quality

Our guest blogger this month is Aileen McDaid, Digital Strategy Director at the IAB Agency Member; Mindshare. Aileen discusses the impact of Adblocking on...

Blog: The Importance of Being (Earnest) Online

Our guest blogger this month is Aoife Marron, Associate Director, RED C an IAB Ireland member company who recently published Qualitative Research on whether "Online...

Blog: Why we should embrace showrooming

Our guest blogger this week is  Céline Nowak a PPC Account Manager at IAB Ireland members, Tinderpoint. A statement from Google I came across recently got...

Measuring what matters, making Analytics count

Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics...

The Power of Infographics to tell a Story

Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist...

The background to the Irish Adspend study

Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since...

Social Media Future Focus 2016 – Customer Service

"Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is...
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