Suzanne McElligott, CEO of IAB Ireland attended the launch on July 5th of Boston Consulting Group’s (BCG) report on Digitizing Ireland which was commissioned by Google. Minister Dara Murphy, TD, Minister of State for EU Affairs, Data Protection and the Digital Single Market attended the briefing as did representatives from relevant government departments and […]
Our guest blogger this week is Aaron Chalke from IAB Ireland Agency Member, Mediaworks in Dublin. His blog piece is a great reminder of the strength and conviction needed in the creative process for agency staff and how trust is paramount in the agency/client relationship. My name is Aaron and I’m an ad-oholic. I’m addicted […]
Our guest blogger this week is Marija Cepulyte (pictured right) Client Services Manager at our IAB member; iProspect Ireland. She recently attended the DoubleClick Leadership Summit 2016 livestream and wrote the following piece reviewing the event. This was originally posted on the iProspect Blog. Many of us tuned in to the DoubleClick Announcement Live Stream, […]
Our guest blogger this month is Aileen McDaid, Digital Strategy Director at the IAB Agency Member; Mindshare. Aileen discusses the impact of Adblocking on the provision of quality internet content and how the new IAB run initiatives will help counteract it’s impact on the industry. As the wave of Brexit becomes ripples that affect our […]
Our guest blogger this month is Aoife Marron, Associate Director, RED C an IAB Ireland member company who recently published Qualitative Research on whether “Online is the way to go?” for Brands. Online is the way to go. Or is it? Everybody is online – some people even admit to creating hashtags for new born babies […]
Our guest blogger this week is Céline Nowak a PPC Account Manager at IAB Ireland members, Tinderpoint. A statement from Google I came across recently got me thinking about the phenomenon of ‘showrooming’, a trend that is changing the retail landscape. It highlighted the use of mobile phones in shops that is turning bricks-and-mortar outlets into […]
Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics to understand your customers through the consumer purchasing journey, how they engage with your digital portfolio and how to manage your digital marketing activities across the owned, paid and earned media […]
Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist communicating graphically on various topics, including the IAB Mobile Audit’s 2014 and the Mobile Audit (Automotive & Retail) 2015. We found this a very effective way to present the audit results […]
Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since 1997. Irish media owners submit digital advertising revenue figures confidentially to PwC who then analyse the submissions and produce aggregated data that shows the size of the Irish digital advertising […]
“Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is moving fully toward social first, that is not groundbreaking is customer service” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in […]
