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Measuring what matters, making Analytics count

Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics...

The Power of Infographics to tell a Story

Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist...

The background to the Irish Adspend study

Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since...

Social Media Future Focus 2016 – Customer Service

"Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is...

Social Media Future Focus 2016 – New Platforms & Advertising on Instagram

"Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has...

Social Media Future Focus 2016 – The increase in Paid Social Media

"This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with...

Social Media Future Focus 2016 – Video & Live Broadcasting

"The video should be about the viewer as well as the brand. So ask yourself - what is the viewer, the person, getting from...

Expert commentary on 2016 Social Media Trends by Matt Mooney

"There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you...

ASAI briefing on new advertising code, review & presentation download

The ASAI & IAB Ireland held a special briefing for IAB Ireland members in Dublin on the 20th of January. The purpose of the...

Going native needs rules of engagement

First published in the Sunday Independent on the 10th of January, 2016. View the original article by Steve Dempsey here. There's a long list of...

Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

It's been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott - this article...

Developing a Calendar and Persona for your Social Communications

Our guest blogger  is Hugh Curran - Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy...
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