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Expert commentary on 2016 Social Media Trends by Matt Mooney

"There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you...

ASAI briefing on new advertising code, review & presentation download

The ASAI & IAB Ireland held a special briefing for IAB Ireland members in Dublin on the 20th of January. The purpose of the...

Going native needs rules of engagement

First published in the Sunday Independent on the 10th of January, 2016. View the original article by Steve Dempsey here. There's a long list of...

Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

It's been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott - this article...

Developing a Calendar and Persona for your Social Communications

Our guest blogger  is Hugh Curran - Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy...

2015, the year in which brands truly cracked social media (Part Two)

This blog piece is the second part of two part post. Read the first post here. Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie...

The fantastic achievements of IAB Ireland Councils in 2015

We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few...

2015, the year in which brands truly cracked social media (Part One)

Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse...

#We’ve #Lost #The #Plot

Our guest blogger this month is Matthew Mooney - Human Experience Strategist at Radical.ie, who gives his view on the recent overuse of the Hashtag. Radical...

Absolute Beginner’s Guide to Setting Up Your Social Media – Twitter

This post was originally published by Ann Lowney, Marketing Manager of Eventbrite Ireland on the Eventbrite blog on the 29th of August, 2015.  Ann...

Remarketing for Search (RLSA) 101

Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the...

Search Marketing – important tips & terms

For anyone involved in digital marketing, Search Marketing in particular, it is important to stay up to date with the updates to Google AdWords....
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IAB Connect H2 2020 – Presentations

The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda...

Listen Up Ireland 2020 – Research on the Irish Digital Audio Landscape

IAB Ireland press release Thursday November 5th, 2020 IAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across...

Brand Priorities inform the agenda for IABConnect H2 Webinar Nov 5th

IAB Ireland press release Thursday,  22nd November, 2020 Brand Priorities inform the agenda for IAB Connect H2 Webinar Nov 5th The theme for Connect H2, IAB Ireland’s...

Digital Lead Generation for SMEs Masterclass

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