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Social Media Future Focus 2016 – New Platforms & Advertising on Instagram

"Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has...

Social Media Future Focus 2016 – The increase in Paid Social Media

"This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with...

Social Media Future Focus 2016 – Video & Live Broadcasting

"The video should be about the viewer as well as the brand. So ask yourself - what is the viewer, the person, getting from...

Expert commentary on 2016 Social Media Trends by Matt Mooney

"There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you...

ASAI briefing on new advertising code, review & presentation download

The ASAI & IAB Ireland held a special briefing for IAB Ireland members in Dublin on the 20th of January. The purpose of the...

Going native needs rules of engagement

First published in the Sunday Independent on the 10th of January, 2016. View the original article by Steve Dempsey here. There's a long list of...

Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

It's been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott - this article...

Developing a Calendar and Persona for your Social Communications

Our guest blogger  is Hugh Curran - Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy...

2015, the year in which brands truly cracked social media (Part Two)

This blog piece is the second part of two part post. Read the first post here. Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie...

The fantastic achievements of IAB Ireland Councils in 2015

We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few...

2015, the year in which brands truly cracked social media (Part One)

Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse...

#We’ve #Lost #The #Plot

Our guest blogger this month is Matthew Mooney - Human Experience Strategist at Radical.ie, who gives his view on the recent overuse of the Hashtag. Radical...
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