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Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

It’s been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott – this article was originally published in the Digital Edition December 2015 of IMJ, the Irish Marketing Journal. After a strong 2015, 2016 is set to be another good year for IAB Ireland. IAB’s role as the trade […]

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Developing a Calendar and Persona for your Social Communications

Our guest blogger  is Hugh Curran – Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy for social communications. Atomic are a Creative Agency based in Dublin and are IAB Ireland Members. Atomic’s clients include Leinster Rugby, Audi Ireland and Life Style Sports. Hugh is a member of […]

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2015, the year in which brands truly cracked social media (Part Two)

This blog piece is the second part of two part post. Read the first post here. Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse behind lifestyle brands JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie and JOE.co.uk.  Cathy recently returned to Dublin from London […]

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The fantastic achievements of IAB Ireland Councils in 2015

We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few of this year’s highlights have been: Display: Viewability Briefing (January 2015), HTML5 Briefing (October 2015) Mobile: IAB Mobile Connect, IAB Mobile Audit 2015 (Retail and Auto), Mobile Workshop Native: Launch […]

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2015, the year in which brands truly cracked social media (Part One)

Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse behind lifestyle brands JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie and JOE.co.uk.  Cathy recently returned to Dublin from London where she worked as Marketing Manager at Yahoo UK leading regional and EMEA wide B2B […]

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#We’ve #Lost #The #Plot

Our guest blogger this month is Matthew Mooney – Human Experience Strategist at Radical.ie, who gives his view on the recent overuse of the Hashtag. Radical are a Creative Digital Agency based in Dublin and are IAB Ireland Members, they have been awarded Social Media Agency of the Year 2013, 2014 and 2015.  Matthew is a member of the IAB […]

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Remarketing for Search (RLSA) 101

Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the IAB Search Council. His post below is on the Google AdWords’ feature-Remarketing Lists for Search Ads (RLSA), which he argues are often overlooked. Remarketing for Search (RLSA) 101 When it comes […]

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