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Absolute Beginner’s Guide to Setting Up Your Social Media – Twitter

This post was originally published by Ann Lowney, Marketing Manager of Eventbrite Ireland on the Eventbrite blog on the 29th of August, 2015.  Ann...

Remarketing for Search (RLSA) 101

Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the...

Search Marketing – important tips & terms

For anyone involved in digital marketing, Search Marketing in particular, it is important to stay up to date with the updates to Google AdWords....

Infograph: Digital Adspend for H1 2015

Our guest blogger is Sasha Kinch, Social Media Executive with INM.ie. This blog post was originally published on the INM.ie web site on the...

MIXXing It UP at IAB US Conference

Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was  the thought provoking theme for 2015. The 2...

Boom goes the global programmatic ad explosion

First published on the 20th of September 2015 in Business News - Irish Independent, written by Steve Dempsey Last month, the IAB Europe found that...

Proving Social Media Effectiveness means deciding where you want to go…

Our guest blogger this month is Cian Corbett – Business Director @ Radical , who discusses how to define the role of Social Media in an overall marketing...

CopyClear – Information Session for Digital Publishers on Alcohol Advertising

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July...

PR & Digital Marketing: When Forces Combine

Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR...

Programmatic Search – is it a “thing”?

Reproduced with kind permission from IAB Ireland member, iProspect. "Programmatic Search: What it is, What it isn't, What it will be" by Bartley Sharkey...

The New RTB formula: Fresh data + individual targeting = great results

Our guest blogger this month is John Lamphiere, who is Director of Sales & Operations at Quantcast Real-time Bidding (RTB), a key component of the programmatic...

Consumer Barometer: use of the Internet around the world, with an Irish view

Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights.  The Consumer Barometer...
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