We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few of this year’s highlights have been: Display: Viewability Briefing (January 2015), HTML5 Briefing (October 2015) Mobile: IAB Mobile Connect, IAB Mobile Audit 2015 (Retail and Auto), Mobile Workshop Native: Launch […]
Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse behind lifestyle brands JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie and JOE.co.uk. Cathy recently returned to Dublin from London where she worked as Marketing Manager at Yahoo UK leading regional and EMEA wide B2B […]
Our guest blogger this month is Matthew Mooney – Human Experience Strategist at Radical.ie, who gives his view on the recent overuse of the Hashtag. Radical are a Creative Digital Agency based in Dublin and are IAB Ireland Members, they have been awarded Social Media Agency of the Year 2013, 2014 and 2015. Matthew is a member of the IAB […]
This post was originally published by Ann Lowney, Marketing Manager of Eventbrite Ireland on the Eventbrite blog on the 29th of August, 2015. Ann is a member of the IAB Social Media Council. We’re always writing about the importance of social media for event organisers and small businesses and often giving you creative ideas for […]
Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the IAB Search Council. His post below is on the Google AdWords’ feature-Remarketing Lists for Search Ads (RLSA), which he argues are often overlooked. Remarketing for Search (RLSA) 101 When it comes […]
For anyone involved in digital marketing, Search Marketing in particular, it is important to stay up to date with the updates to Google AdWords. Google has a habit of launching new updates and informing us afterwards. And these are quite regular. So far in 2015 there have been 49 updates to AdWords. These updates can […]
Our guest blogger is Sasha Kinch, Social Media Executive with INM.ie. This blog post was originally published on the INM.ie web site on the 28th of October 2015. View the original blog post on the INM.ie Blog here. Digital Adspend grows by 25% in the first half of 2015 to a landmark high of […]
Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was the thought provoking theme for 2015. The 2 day conference with 2,000 delegates is the biggest event of New York’s Advertising Week. Featuring keynotes such as Yahoo!’s Marissa Mayer, IPG’s Mike Roth, and Daniel Ek founder of Spotify, […]
First published on the 20th of September 2015 in Business News – Irish Independent, written by Steve Dempsey Last month, the IAB Europe found that over 90pc of agencies, advertisers and publishers aimed to increase their programmatic investment or revenue over the next 12 months. And some are putting even more eggs in the programmatic […]
Our guest blogger this month is Cian Corbett – Business Director @ Radical , who discusses how to define the role of Social Media in an overall marketing campaign. Radical are a Creative Digital Agency based in Dublin and are IAB Ireland Members, they have been awarded Social Media Agency of the Year 2013, 2014 and 2015. Cian is a member of […]
