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Infograph: Digital Adspend for H1 2015

Our guest blogger is Sasha Kinch, Social Media Executive with INM.ie. This blog post was originally published on the INM.ie web site on the...

MIXXing It UP at IAB US Conference

Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was  the thought provoking theme for 2015. The 2...

Boom goes the global programmatic ad explosion

First published on the 20th of September 2015 in Business News - Irish Independent, written by Steve Dempsey Last month, the IAB Europe found that...

Proving Social Media Effectiveness means deciding where you want to go…

Our guest blogger this month is Cian Corbett – Business Director @ Radical , who discusses how to define the role of Social Media in an overall marketing...

CopyClear – Information Session for Digital Publishers on Alcohol Advertising

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July...

PR & Digital Marketing: When Forces Combine

Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR...

Programmatic Search – is it a “thing”?

Reproduced with kind permission from IAB Ireland member, iProspect. "Programmatic Search: What it is, What it isn't, What it will be" by Bartley Sharkey...

The New RTB formula: Fresh data + individual targeting = great results

Our guest blogger this month is John Lamphiere, who is Director of Sales & Operations at Quantcast Real-time Bidding (RTB), a key component of the programmatic...

Consumer Barometer: use of the Internet around the world, with an Irish view

Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights.  The Consumer Barometer...

Digital Wishlist 2015 – what do the industry experts predict?

At the first IAB Ireland Digital Dinner of 2015, on January 21st we took the opportunity to question some of the industry experts attending...

IAB Ireland in 2014 – the Year in Review

It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB...

A Social Media Action Plan……in a day

A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving...
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IAB Ireland Digital Reboot with Daniel Knapp sponsored by INM

Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst examined the impact of Covid-19 on the digital advertising industry. ...

David Monaghan elected new Chairperson Of IAB Ireland

David Monaghan,  Head of Commercial, News Ireland has been elected Chairperson of  the board of IAB Ireland, replacing Shane Nolan, Director, New...

Adsecure

Contact Details: Fenward House, Arkle Road Sandyford, Dublin 18 D18 RK25 Email: bryan@adsecure.com Web:  www.adsecure.com Company Description:  AdSecure is an automated ad verification system built around a custom-made crawler capable of simulating a...

IAB Ireland Member Briefing on preparing for a post third party cookie world (25june’20)

On 25th June, we held a member briefing via Zoom to help IAB Ireland members prepare for a post third party cookie world. The agenda...