This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social...

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Making the “right” impression in Display Advertising

IabIreland - August 27, 2014 0

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from "served"to "viewable" impression measurement,...

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The Social Media recipe for success

IabIreland - August 5, 2014 0

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at...

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Okey Doke – it was a World Cup of Mobile

IabIreland - July 25, 2014 0

The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the...

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The World Cup of Mobile: the half-time analysis

IabIreland - July 6, 2014 0

The first of a two part blog on why this sporting event offers a huge opportunity to brands Looking around Dublin city centre last night...

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