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Digital Wishlist 2015 – what do the industry experts predict?

IabIreland - 0
At the first IAB Ireland Digital Dinner of 2015, on January 21st we took the opportunity to question some of the industry experts attending...
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IAB Ireland in 2014 – the Year in Review

IabIreland - 0
It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB...
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A Social Media Action Plan……in a day

IabIreland - 0
A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving...
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“Klout” from “Quirky”? Jargon bust using our Social Media Glossary

IabIreland - 0
This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social...
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Making the “right” impression in Display Advertising

IabIreland - 0
The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from "served"to "viewable" impression measurement,...
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The Social Media recipe for success

IabIreland - 0
An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at...
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Okey Doke – it was a World Cup of Mobile

IabIreland - 0
The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the...
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The World Cup of Mobile: the half-time analysis

IabIreland - 0
The first of a two part blog on why this sporting event offers a huge opportunity to brands Looking around Dublin city centre last night...
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