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“Klout” from “Quirky”? Jargon bust using our Social Media Glossary

This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social...

Making the “right” impression in Display Advertising

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from "served"to "viewable" impression measurement,...

The Social Media recipe for success

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at...

Okey Doke – it was a World Cup of Mobile

The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the...

The World Cup of Mobile: the half-time analysis

The first of a two part blog on why this sporting event offers a huge opportunity to brands Looking around Dublin city centre last night...
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Brand Priorities inform the agenda for IABConnect H2 Webinar Nov 5th

IAB Ireland press release Thursday,  22nd November, 2020 Brand Priorities inform the agenda for IAB Connect...

Digital Lead Generation for SMEs Masterclass

Click here to get SME Resources

IAB Ireland Digital Reboot with Daniel Knapp sponsored by INM

Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst examined the impact of Covid-19 on the digital advertising industry. ...

David Monaghan elected new Chairperson Of IAB Ireland

David Monaghan,  Head of Commercial, News Ireland has been elected Chairperson of  the board of IAB Ireland, replacing Shane Nolan, Director, New...