Reproduced with kind permission from IAB Ireland member, iProspect. "Programmatic Search: What it is, What it isn't, What it will be" by Bartley Sharkey...
Our guest blogger this month is John Lamphiere, who is Director of Sales & Operations at Quantcast
Real-time Bidding (RTB), a key component of the programmatic...
Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights.
The Consumer Barometer...
This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social...
The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from "served"to "viewable" impression measurement,...
