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PR & Digital Marketing: When Forces Combine

Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR...

Programmatic Search – is it a “thing”?

Reproduced with kind permission from IAB Ireland member, iProspect. "Programmatic Search: What it is, What it isn't, What it will be" by Bartley Sharkey...

The New RTB formula: Fresh data + individual targeting = great results

Our guest blogger this month is John Lamphiere, who is Director of Sales & Operations at Quantcast Real-time Bidding (RTB), a key component of the programmatic...

Consumer Barometer: use of the Internet around the world, with an Irish view

Introducing the Consumer Barometer by Google, a handy online tool which provides local data on the Irish market regarding digital consumer insights.  The Consumer Barometer...

Digital Wishlist 2015 – what do the industry experts predict?

At the first IAB Ireland Digital Dinner of 2015, on January 21st we took the opportunity to question some of the industry experts attending...

IAB Ireland in 2014 – the Year in Review

It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB...

A Social Media Action Plan……in a day

A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving...

“Klout” from “Quirky”? Jargon bust using our Social Media Glossary

This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social...

Making the “right” impression in Display Advertising

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from "served"to "viewable" impression measurement,...

The Social Media recipe for success

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at...

Okey Doke – it was a World Cup of Mobile

The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the...

The World Cup of Mobile: the half-time analysis

The first of a two part blog on why this sporting event offers a huge opportunity to brands Looking around Dublin city centre last night...
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