1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS AFTER SEEING THEM ON MOBILE IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities (June 13, 2017) […]
Archive | PR
PR: IAB Europe Research Awards 2017 Winners
Amsterdam, 24th May – IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook, Publicis Media, Gemius and EDAA. The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced […]
PR: Winners announced for the MIXX Awards Europe 2017
Amsterdam, 24th May – IAB Europe is pleased to announce the Gold Winners at its 2017 MIXX Europe Awards: Mindshare Turkey & Maxus Turkey, Pure New Media, Mindshare Turkey, DDB Brussels, iProspect / Dentsu Aegis Network and Framestore. The awards recognise and celebrate the year’s best digital advertising campaigns in Europe. The winners were announced […]
European Online Advertising continues double-digit growth and surpasses €40bn mark
Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh […]
Suzanne McElligott, Chief Executive of IAB Ireland Appointed to Board of ASAI
Suzanne McElligott, Chief Executive, IAB Ireland has been appointed to the board of The Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its Board, Suzanne McElligott, CEO, IAB, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
The Coalition for Better Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe) has defined the most objectionable Ad Experiences. More than 25,000 consumers in the research comparatively ranked different ad experiences presented to them when they read online articles. You can view examples […]
Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland
It’s been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott – this article was originally published in the Digital Edition December 2015 of IMJ, the Irish Marketing Journal. After a strong 2015, 2016 is set to be another good year for IAB Ireland. IAB’s role as the trade […]
The fantastic achievements of IAB Ireland Councils in 2015
We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few of this year’s highlights have been: Display: Viewability Briefing (January 2015), HTML5 Briefing (October 2015) Mobile: IAB Mobile Connect, IAB Mobile Audit 2015 (Retail and Auto), Mobile Workshop Native: Launch […]
PR & Digital Marketing: When Forces Combine
Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR techniques to achieve brand awareness. Tinderpoint are based in Dublin and are IAB Ireland Members. As various media become more intertwined in our digital era, the interactions between digital marketing and […]
