We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils.
Just a few of this year’s highlights have been:
- Display: Viewability Briefing (January 2015), HTML5 Briefing (October 2015)
- Mobile: IAB Mobile Connect, IAB Mobile Audit 2015 (Retail and Auto), Mobile Workshop
- Native: Launch of the IAB Ireland Guide to Native Advertising
- Search: Council presented at the AAI Nuts and Bolts of Search event in September, launch of Search Glossary, Search Workshop for brands
- Social: Launch of Social Media Glossary, Social Workshop for brands, Social Blog series, planning for social media advertising effectiveness study 2016
- Video: Inaugural IAB Video Connect, The Power of VOD Research (wave 2), launch of Video Glossary
Find out more about IAB Ireland Councils here.