The Shift to HTML5 – An IAB Ireland Briefing for publishers, agencies and brands was held on the 25th of November 2015. Aimed at publishers, agencies and brands to help support the market in the transition from flash to HTML5. The briefing focused on how HTML5 as a development language truly lends itself to creative development across devices. This is great news for brands in that it should improve creative across devices and ensure less wastage therefore better ROI on campaigns.
What makes great ads!
David Rožac, Director of Platform Growth, Celtra Inc
Download Here (300MB)
Why go HTML5?
Denise Farrelly, Programmatic Specialist for EMEA, Google / Anna Yaschenko Brand Sales Activation Specialist. Google Thomas Schoemaecker, Technical Solutions Consultant, Google / Fernando Morais, Technical Account Manager, Publisher & Distribution Solutions, Google
Chaired by Doug Farrell, Group Head of Digital, DMG Media Ireland and chair IAB Ireland’s Display Council