AER LINGUS, BANK OF IRELAND, KBC, NISSAN, THREE, VHI HEALTHCARE AND VODAFONE AMONG LEADING ADVERTISERS ADOPTING IAB MEMBERSHIP
As the trade organisation for digital advertising, IAB Ireland’s membership is comprised of Ireland’s leading publishers, digital agencies, and all companies providing services to the digital advertising industry. The remit of IAB is to facilitate collaboration in research, knowledge sharing, best practice and policy among all the stakeholders in Ireland’s digital ad industry. IAB’s events, outputs and
initiatives are developed to empower advertisers to maximise online advertising strategy and campaigns.
Since IAB Ireland’s inception, IAB and its members have been working closely with Ireland’s leading advertisers, and digital advertising spend has grown from €97m in 2009 to €491m in 2017 (IAB PwC Online Adspend). Digital advertising is now at the centre of the media mix.
With the increasing range of digital advertising opportunities from Search, to Video from Native to Social and new AR, VR and Voice Tech, marketeers now more than ever need to have access to authoritative knowledge of the latest digital advertising developments and practice from both the home and global market.
Working with some of Irelands leading advertisers, IAB Ireland has developed a Brand Membership offering to facilitate deeper engagement with advertisers. Brand membership provides the opportunity for members to join IAB Ireland’s Brand Council enabling sharing of learnings and best practice and to facilitate brand members providing input in respect of IAB’s initiatives and outputs ensuring that they align with their needs and expectations.
Commenting on the announcement of IAB Ireland’s Brand Membership, CEO, Suzanne McElligott said, “We are delighted to welcome brands as members from 2019. Our engagement with Irelands’ leading marketeers such as Derek Liddy at Aer Lingus, Mischa McInerney at Bank of Ireland, Cian McDonagh at Three Ireland and Paul Carton at Vodafone has become increasingly significant over recent years across our events and initiatives. We now look forward to working in partnership with our Brand members to identify their digital advertising needs and to addressing these in collaboration with the key stakeholders in the digital ad industry”.
All brands large and small and across verticals have the opportunity to avail of Brand membership. For further information on Brand Membership contact donna@iabireland.ie
