Suzanne McElligott moderated panel on Transparency, Brand Safety, Ad Fraud @ IAB Europe’s Interact

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Lack of transparency, brand safety and ad fraud impact on brand investment and consumer trust – Are we getting better as an industry? What is making a real difference?

At IAB Europe’s Online Conference Interact on June 3rd, 2020, Suzanne McElligott moderated a panel of key stakeholders on these important topics. 
  • Stevan Randjelovic, Director, Brand Safety and Digital Risk, Group M
  • Andreas Antrup,VP Advertising, Zalando,
  • Oliver Whitten, COO, Adform,
  • Ben Dick, Senior Director, Product – Privacy, Identity & Data, IAB Tech Lab,
  • Stefanie Scognamiglio, Associate Director, Solutions Consulting, Xandr

 

Watch back this and other panel discussions from Interact below.