Member Update – Post third party Cookie

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Member only Briefing – PTPC Update!

This Zoom briefing updated IAB Ireland members on the industry solutions being developed with IAB Ireland members.

Agenda:

  • Intro – Suzanne McElligott CEO, IAB Ireland
  • Andrew Hayward-Wright who chairs the IAB Europe PTPC taskforce presented on Project REARC, W3C
  • Google’s Lucy Molan, Head of Sales, Ireland, and Gaby Jenkins, Ads Privacy Lead, UKI, and Claire Norburn, Ads Privacy Lead, UKI shared Google’s approach to Privacy and a cookieless world
  • Doug Farrell, Head of Digital, DMG Media Ireland and member of IAB Ireland’s PTPC taskforce launched IAB Ireland’s Guide to Contextual Targeting

View the recording of the briefing below:

Please note the Google part of the event was not recorded – see note from Google below with links to resources:

Google would like to share with you again the recent announcement from the Google Ads team and its engagement with Privacy Sandbox and we will continue to share further developments through the year from the Google Ads team.

Google have a Playbook for Marketers which outlines suggestions on navigating today’s privacy environment – we hope you find this useful.  If you have other questions regarding Google’s approach to Privacy and Businesses you may wish to refer to the dedicated site.